Saras Sarasvathy – författare

Effectuation has become the basis for educating entrepreneurs and managers. Derived from cognitive and behavioral economic studies of expert entrepreneurs, effectuation shows how to cocreate value in highly uncertain situations. The framework of effectuation consists in techniques that minimize the use of predictive information and ways to turn control itself into strategy. In doing so, the effectual process opens up radically new ways to rethink a variety of fundamental concepts in all the social sciences. This ranges from risk and return to markets and governments in economics; attitudes toward ends and means in psychology; opportunism and altruism in social psychology; and even success and failure in strategic management. Effectuation theory inverts several older approaches in what Herbert Simon referred to as the 'sciences of the artificial'. These inversions suggest an entrepreneurial method based on non-predictive control that complements the predictive control techniques of the scientific method.

Effectuation has become the basis for educating entrepreneurs and managers. Derived from cognitive and behavioral economic studies of expert entrepreneurs, effectuation shows how to cocreate value in highly uncertain situations. The framework of effectuation consists in techniques that minimize the use of predictive information and ways to turn control itself into strategy. In doing so, the effectual process opens up radically new ways to rethink a variety of fundamental concepts in all the social sciences. This ranges from risk and return to markets and governments in economics; attitudes toward ends and means in psychology; opportunism and altruism in social psychology; and even success and failure in strategic management. Effectuation theory inverts several older approaches in what Herbert Simon referred to as the 'sciences of the artificial'. These inversions suggest an entrepreneurial method based on non-predictive control that complements the predictive control techniques of the scientific method.

Whether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance. What you will discover in this book is that there is a science to entrepreneurship—a shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic effectuation—which means working with things already within your control to co-create valuable new futures with people who want to work with you.At the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets:Start with your meansSet affordable lossForm partnershipsLeverage contingenciesIn this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!A wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org.

Whether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance. What you will discover in this book is that there is a science to entrepreneurship—a shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic effectuation—which means working with things already within your control to co-create valuable new futures with people who want to work with you.At the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets:Start with your meansSet affordable lossForm partnershipsLeverage contingenciesIn this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!A wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org.

Shaping Entrepreneurship Research: Made, as Well as Found is a collection of readings designed to support entrepreneurship research. Focused on a worldview in which the future is open-ended and shapeable through human action – i.e. “made”, this collection reframes entrepreneurship as a science of the artificial rather than as a natural or social science. It posits an open-ended universe for the making of human artifacts even if large swathes of nature and society are not within the control of the people making them.The book explores the notion of “made” through 25 foundational readings – classics from the history of ideas. Organized into five sections, each classic is individually introduced by the editors in one of five chapters written to explain its relevance and significance for a “made” view of entrepreneurship. Readers will benefit from exposure to these classic ideas and ongoing research in a variety of areas that fall somewhat outside the line-of-sight of traditional entrepreneurship research. Both individually and collectively, the readings suggest opportunities to ask new questions and develop new ways of framing entrepreneurship research that carry the discussion beyond worlds found to worlds made as well as found.The book is crafted to be valuable to three groups of scholars: young scholars with limited or no access to research infrastructure but with a desire to participate in deep conversations; young scholars with access to research infrastructure who also desire to listen-in on a different kind of conversation; and established entrepreneurship scholars who are contemplating an alternative set of foundational ideas to support their conversations in the discipline.

Shaping Entrepreneurship Research: Made, as Well as Found is a collection of readings designed to support entrepreneurship research. Focused on a worldview in which the future is open-ended and shapeable through human action – i.e. “made”, this collection reframes entrepreneurship as a science of the artificial rather than as a natural or social science. It posits an open-ended universe for the making of human artifacts even if large swathes of nature and society are not within the control of the people making them.The book explores the notion of “made” through 25 foundational readings – classics from the history of ideas. Organized into five sections, each classic is individually introduced by the editors in one of five chapters written to explain its relevance and significance for a “made” view of entrepreneurship. Readers will benefit from exposure to these classic ideas and ongoing research in a variety of areas that fall somewhat outside the line-of-sight of traditional entrepreneurship research. Both individually and collectively, the readings suggest opportunities to ask new questions and develop new ways of framing entrepreneurship research that carry the discussion beyond worlds found to worlds made as well as found.The book is crafted to be valuable to three groups of scholars: young scholars with limited or no access to research infrastructure but with a desire to participate in deep conversations; young scholars with access to research infrastructure who also desire to listen-in on a different kind of conversation; and established entrepreneurship scholars who are contemplating an alternative set of foundational ideas to support their conversations in the discipline.

What are you waiting for?Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including:a new and popular way to learn about and to practice entrepreneurship.new practical exercises, questions and activities for each step in your process.specific principles derived from the methods of expert entrepreneurs.over seventy updated case briefs of entrepreneurs across industries, locations and time.new applications to social entrepreneurship, technology and to large enterprises.plentiful connections to current and foundational research in the field (Research Roots)brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partnersdata that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurshipIn this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.orgSo, what are you waiting for?