Sarika Pruthi – författare

In a globalised world, entrepreneurial ventures and innovation projects today tend to function internationally across a range of different countries and regions in order to be successful. It is vital therefore for entrepreneurs, innovators and indeed all business professionals to be thinking and acting with a global mindset. This comprehensive textbook helps you to develop such a mindset by drawing on theory, research, examples and case studies. There is a strong focus on developing countries and emerging economies throughout the text given the centrality of these markets to successful business today. Dedicated chapters shine a unique spotlight on timely topics such as migration, immigration, ethnicity and digitalisation in relation to entrepreneurship. Case studies and examples are included from around the world and include small start-ups, SMEs and well-known international brands such as Amazon, Dyson and Uber. Written in an accessible style for readers, there are additionally a wide range of learning features in each chapter including learning outcomes, summaries and discussion questions, alongside visual aids. This text is essential reading for university and college courses related to international entrepreneurship and global innovation. Sarika Pruthi is Associate Professor in the School of Global Innovation and Leadership at Lucas College and Graduate School of Business, San José State University, USA. Jay Mitra is Professor of Business Enterprise and Innovation and Director of the Venture Academy at Essex Business School, University of Essex, UK, and Visiting Professor at Luneburg University, Germany.

In a globalised world, entrepreneurial ventures and innovation projects today tend to function internationally across a range of different countries and regions in order to be successful. It is vital therefore for entrepreneurs, innovators and indeed all business professionals to be thinking and acting with a global mindset. This comprehensive textbook helps you to develop such a mindset by drawing on theory, research, examples and case studies. There is a strong focus on developing countries and emerging economies throughout the text given the centrality of these markets to successful business today. Dedicated chapters shine a unique spotlight on timely topics such as migration, immigration, ethnicity and digitalisation in relation to entrepreneurship. Case studies and examples are included from around the world and include small start-ups, SMEs and well-known international brands such as Amazon, Dyson and Uber. Written in an accessible style for readers, there are additionally a wide range of learning features in each chapter including learning outcomes, summaries and discussion questions, alongside visual aids. This text is essential reading for university and college courses related to international entrepreneurship and global innovation. Sarika Pruthi is Associate Professor in the School of Global Innovation and Leadership at Lucas College and Graduate School of Business, San José State University, USA. Jay Mitra is Professor of Business Enterprise and Innovation and Director of the Venture Academy at Essex Business School, University of Essex, UK, and Visiting Professor at Luneburg University, Germany.