Saugat Ghosh – författare

This book provides valuable insights into the challenges faced by businesses striving for survival during the COVID-19 pandemic. It presents the grave issues encountered during the pandemic, highlighting the threats and the strategies adopted to seize opportunities in adversity. Through a case-based approach, the book explores recent trends, issues, and best practices in Corporate Governance, Corporate Social Responsibility, Information Technology, Psychological Stability, Marketing, Human Resource Management, and Sustainability.

The primary objective of this book is to help readers comprehend the strategic management practices essential for business survival during times of crisis. It examines the innovative approaches and practices adopted by businesses during the pandemic and evaluates their effectiveness in ensuring sustainability. The authors analyze sustainable issues from both subjective and objective dimensions, offering a comprehensive understanding of sustainable practices in the corporate world.

Each chapter of the book presents strategic applications of innovative practices and trends in various management fields. The narratives present strategic case studies in marketing management, human resource management, financial management, and supply chain management, providing valuable insights for aspiring managers, practitioners, and researchers alike.