Sean Miller – författare

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is a sports lifestyle company that originally started as a German shoe factory that specialized on football shoes and running spikes in the late 40's. In more than sixty years of existence, Puma has experienced the highest highs as well as the lowest lows. During this time, Puma maintained its expertise in the field of football shoes and now belongs to a small leading group of brands, developing and selling the best football shoes worldwide. This paper focuses on analyzing Puma's position on the market in the field of football shoes, examining its strengths and weaknesses, while also describing the market in general by using Porter's Five Forces as well as exploring the influences on the market by doing a PEST-Analysis. Taking this into consideration, the paper discusses where Puma Football might achieve a unique selling proposition and how their marketing objective and strategy looks like.

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma promotes this image and exploits systematically the opportunities offered by the sports lifestyle market in all categories and regions. Puma Football plays a significant role in the portfolio of the company and its marketing was especially promoted in the last 12 months in view of the World Cup 2010 in South Africa. This paper is based on the Marketing Analysis of Puma which stressed on the position of Puma on the sportswear market in the segment of football and pointed out its unique selling proposition. It focuses on Operative Marketing and the combinations of marketing-political instruments that are used by Puma. In this context the paper will explain the theory of the product policy and then use this information to analyze products of Puma Football in terms of their product life cycle and product portfolio. But first the corporate and brand strategy will be introduced, since it is a pivotal issue of Puma's marketing strategy and operative marketing instruments.

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Cologne, course: Soft Skills & Leadership, language: English, abstract: In the scientific debate on business management topics, the relevance of leadership for corporate success is a central object of research. In this field, science has a long history and began its research in the beginning of the 20th century. Since then, scientists have promoted the understanding of leadership processes to a significant degree and further on have tried to stimulate companies to rethink management practices. During this period, several approaches have emerged - ranging from structure-functionalistic and personality-related to behavioral-scientific and transactional dispositions. Regardless of which perspective, in a number of studies leadership is expressed as having a great impact on corporate success. The majority of companies knows how important good leadership is - it holds it all together and is a make or break function - and every stakeholder fears the negative effects of management organizations that lack effective managers. Companies are in serious trouble if they are not able to develop promising young professionals or recruit competent managers. Rarely is it the case that companies underestimate the significance of a good leadership culture within their personnel policy. Unfortunately, even top managers with impressive track records are not always aware of their mistakes in management decisions and its consequences on the employee s motivation, commitment and performance. If they were, they would act differently. At the same time, many companies and managers want to improve their leadership processes and methods, and therefore seek external support. In Germany, about 84.000 management consultants work in some 13.2000 personnel and management consulting companies.1 Those numbers show that the demand for management and leadership specialists remains high. On top of this, approximately 5.000 coaches are hired to workexclusively with managers. In this process, science as well as practice is seeking the essence of good leadership - what it stands for, which foundation it needs and how it is performed. Against this backdrop, this paper deals with leadership from a scientific and practical view. Chapter 2 analyzes the philosophy of powerful executives on leadership and afterwards leads through the development of science in the field of leadership. In chapter 3 the focus is exclusively on classical leadership theories. On this basis, chapter 4 will illustrate what good leadership is about. In chapter 5 I will apply this to Winterkorn...