Sebastián Moreno Barreneche – författare

The concept of ‘populism’ is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled ‘populist’.Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, ‘the People’ and ‘the Other’, this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of ‘the People’ and ‘the Other’ are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained.Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.

The concept of ''populism'' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled ''populist''.Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, ''the People'' and ''the Other'', this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of ''the People'' and ''the Other'' are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained.Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.

The concept of ''populism'' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled ''populist''.Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, ''the People'' and ''the Other'', this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of ''the People'' and ''the Other'' are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained.Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.

The concept of ‘populism’ is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled ‘populist’.Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, ‘the People’ and ‘the Other’, this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of ‘the People’ and ‘the Other’ are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained.Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.

Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail:· the blame-attribution discourses that emerged at the beginning of the pandemic;· how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans;· how the collective actor ‘the healthcare workers’ was constructed in discourse and axiologised in positive terms;· the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments;· the idea of a ‘new’ normality following the pandemic.The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.

Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic. Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail: · the blame-attribution discourses that emerged at the beginning of the pandemic; · how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans; · how the collective actor ''the healthcare workers'' was constructed in discourse and axiologised in positive terms; · the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments; · the idea of a ''new'' normality following the pandemic. The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.

Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic. Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail: · the blame-attribution discourses that emerged at the beginning of the pandemic; · how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans; · how the collective actor ''the healthcare workers'' was constructed in discourse and axiologised in positive terms; · the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments; · the idea of a ''new'' normality following the pandemic. The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.

Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail:· the blame-attribution discourses that emerged at the beginning of the pandemic;· how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans;· how the collective actor ‘the healthcare workers’ was constructed in discourse and axiologised in positive terms;· the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments;· the idea of a ‘new’ normality following the pandemic.The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.

This book uses semiotics to study the design of a selection of banknotes and coins currently circulating in the American and European continents.Its purpose is to argue how the iconography used to decorate them draws on pre-existing social discourses and meaning.Moreover, it aims to show how currency design is an enunciative praxis and hence, an activity shaped by cultural conventions that can be approached as a specific discursive genre.In a nutshell, the book demonstrates how, beyond their economic function, banknotes and coins serve as the material support for a visual type of cultural semiosis linked to the nation and the state. The units of any currency system can be approached as visual texts expressing contents linked with specific social discourses and ideas. Since these texts are created and regulated by the state, they convey meanings that relate to discourses about statehood and, with it, the nation.Informed by analyses of the United States dollar, the Canadian dollar, the British pound sterling, the Swiss franc, the Brazilian real, the Uruguayan peso, the Argentinean peso and the euro, the book highlights the relevance of studying currency design in the scholarly efforts to understand the discursive construction of states and nations.

This book uses semiotics to study the design of a selection of banknotes and coins currently circulating in the American and European continents.Its purpose is to argue how the iconography used to decorate them draws on pre-existing social discourses and meaning.Moreover, it aims to show how currency design is an enunciative praxis and hence, an activity shaped by cultural conventions that can be approached as a specific discursive genre.In a nutshell, the book demonstrates how, beyond their economic function, banknotes and coins serve as the material support for a visual type of cultural semiosis linked to the nation and the state. The units of any currency system can be approached as visual texts expressing contents linked with specific social discourses and ideas. Since these texts are created and regulated by the state, they convey meanings that relate to discourses about statehood and, with it, the nation.Informed by analyses of the United States dollar, the Canadian dollar, the British pound sterling, the Swiss franc, the Brazilian real, the Uruguayan peso, the Argentinean peso and the euro, the book highlights the relevance of studying currency design in the scholarly efforts to understand the discursive construction of states and nations.