Seema Gupta – författare

The book examines the various aspects of non-financial central public sector enterprises (PSEs) in India, for a period from 1986-87 to 2010-11. The analysis is based on all the key financial ratios; namely, profitability, efficiency, liquidity, leverage and productivity.

The book deals exhaustively with the varied nuances of etiquette and good manners for all important occasions. A handy guide for people of all age-groups to constantly cultivate the acumen for polished behaviour, in order to outshine in all spheres of life. Children are inquisitive and imitative by nature. Let their perception absorb the bonhomie, cheerfulness and courtesy all around for an overall growth of their personalities.

Women are naturally and have an inborn capacity to play many dynamic roles in their lives, such as that of a daughter, a wife, a mother and so on. In all these roles, she sacrifices her own aspirations and desires to make others happy. This brings stress and suffocation in her life. The author portrays 40 such situations in a housewif''s life telling her how to deal with them all by herself. Certain simple aerobic exercises, morning and evening walks, meditation, listening to good music and reading a book could be some of the stress busters to bring smile on her face. The book includes tables and charts to measure ones stress levels

Every woman is capable of striving for perfection and success, if only she realises her true potential. But most women are simply not aware of their true capabilities and qualities, which can only be realised after proper self-assessment. The book helps you analyse your attitude, aptitude and abilities. This self-awareness will play a crucial role in ensuring success and happiness in your personal and professional life through total Personality Development. The book offers: *Over three-dozen Quiz Books/Puzzles/Brain Teaserszes and questionnaires that will help you to analyse your strengths and weaknesses. *Sugestions to boost your strengths and overcoming weaknesses. *Tips and practical guidelines to help you to become just that - the Perfect Woman.

It is a fact that Baby Care begins right from the day or before a woman conceives. We all know that a mother plays the most significant role in a child''s life. So, in order to bring a new life on this earth, a woman must be physically and mentally ready to go through the pleasures and pain of the nine-month long pregnancy and the precautions and care that she should take throughout this period to give birth to a healthy and happy baby.

Baby Care & Child Health Problems presents complete and exhaustive information about the various facets of Pregnancy, how a baby grows inside the mother''s womb and finally comes out of the mother''s body as a newborn with a bundle of joy for everyone in the family. It also deals in detail how an expectant mother should get ready by making a list and collecting all the essential items required for her and her baby before his/her arrival in the family.

The book is different from other Baby Care books as it explains in a unique and stepwise manner the various phases of a mother''s life with the newborn, i.e., the first few weeks when a baby routine has to be planned, then the first three to six months, the food habits and ways of feeding, the sleeping patterns and duration, baby diapers, types of baby diapers and their correct usage, bathing the baby, keeping him/her in a clean and hygienic surrounding, etc. It also deals elaborately how to clean the baby''s hair, skin, nose, ears, trim his/her nails, the application of oil or cream on the baby''s body by a light massage, etc., in a detailed and systematic manner.

Well, that''s not all. The book also provides valuable information regarding Premature Baby Care, i.e., care of the child which is born before the due period of nine months, his/her feeding habits, growth chart, health problems and various other needs with special tips from specialists and pediatricians. How to deal with the common health problems, such as flu, teething fever, common cold, nappy rash, loose motions or constipation, vomiting and asthma. The vaccinations that are required for chicken pox, jaundice, measles, meningitis, etc., have also been explained thoroughly in this book.

Hence, it will certainly serve as a complete guide and handbook for all those expecting mothers and the ones who have newly stepped into motherhood.

The Ramayana is the tale of Rama, the prince of Ayodhya. The Ramayana is perhaps one of the best known epics in the world which transcends all barriers of time, caste, creed and space.

The reason for Ramayana’s great popularity is that it is one story entwined in so many amazing stories woven so beautifully that not even for a moment you feel out of place. The exciting characters, their problems, their values and the crafty situations transform you into another world. You feel like one among them. Their joys make you laugh and their pains and sorrows make you cry. They take you on a journey beyond comprehension.

Rama, the son of Dahsratha, goes to the forest for fourteen years to honour his father’s words. His wife Sita and his brother Lakshmana accompany him. Their sojourn with forest life is full of adventures as they make new friends and meet weird foes. Their happy life is disturbed when Ravana, the king of Lanka, abducts Sita. Rama takes help of Sugriva, Honuman and with the monkey army he manages to rescue her. In the battle that ensued Ravana is killed.

But that is not the end of the story. The tale further describes Rama Rajya, Sita’s banishment and the birth of Rama’s sons Luva and Kusha.

So here’s this vivid and vibrant ancient epic of Ramayana which is laced with adventures, excitement, love and war in the amazing stories intertwined with the main story line.

This delightfully retold epic is sure to steal your heart.

Jai Sri Rama

Many kids announce the onset of adolescence with a dramatic change in their behaviour around their parents or elders. They begin to separate from their moms and dads and try to become more independent. At the same time, children of this age are increasingly aware of how others, especially their peers, see them and are desperately trying to fit into the current fads and trends.

Moreover, there is a vast generation gap between the teenagers and their parents or elders. Times have changed and with the advent of new and modern developments in science and technology, life has become faster and easier. There has been a drastic transformation in our lifestyle, and this has in turn brought about considerable changes in our behaviour, dressing styles, eating habits, modes of recreation, etc.

Hence, due to the above factors, there arises continuous conflict of thoughts, beliefs and values between the parents or elders and the teenagers irrespective of the families, religions, or strata of the society they belong to. The author in this book, Teenage Parenting has incorporated various such conflicts in the form of interesting Diary Entries from the diaries of different parents and teenagers reflecting their views and grievances on several subjects. Each of the Diary Entry is followed by a Parental Tip advising parents to deal intelligently and patiently according to the issue concerned. This is further complemented by an expert advice of a Counsellor, who acts as a judge providing an impartial and amicable solution to the problem in each case.

So, this is a ''must read'' for both the youngsters of today and their parents to bridge the generation gap which is deepening day by day.

Physiology of Plant Cells offers a comprehensive account of the fundamental principles of plant physiology. It incorporates and organizes the information concerning Physiology of Plant Cells from relevant authentic sources. It is a humble attempt to present a correct and precise account of the subject matter of this important branch of Botany which forms an integral part of the studies undertaken by the undergraduate and post-graduate students of this subject. The principles have been outlined in considerable detail along with this fundamental facts and theories that explain the life processes of plants. The main object of the present book is to provide a comprehensive and well illustrated account of the prescribed subject matter in a very simple and lucid language and concise manner yet—still maintaining its desired academic standard

Physiological Processes in Plant offers acomprehensive account of the fundamental principles of plant physiology. It incorporates and organizes the information concerning Physiological Processes in Plant from relevant authentic sources. Its an humble attempt to present a correct and precise account of the subject matter of this important branch of Botany which forms an integral part of the studies undertaken by the undergraduate and post-graduate students of this subject. The principles have been outlined in considerable detail along with this fundamental facts and theories that explain the life processes of plants. The main object of the present book is to provide a comprehensive and well illustrated account of the prescribed subject matter in a very simple and lucid language and concise manner yet— still maintaining its desired academic standard.

The present title “Environment of Plants” is the first title under the Series ‘Advances in Plant Morphology and Anatomy Series’. It is a compilation work and embodies a fairly comprehensive treatment of the fundamental fact and aspects of morphology and anatomy. The purpose of this book is to provide students an authoritative and up to date text, easy to understand even for a person who has no strong background of an subject. It provides background of facts, terminology and internal structure of Common plants and can be used as laboratory guide. It lays emphasis on anatomical study of angiosperms. Ecological aspects have also been dealt with in sufficient details.

Every woman is capable of striving for perfection and success, if only she realises her true potential. But most women are simply not aware of their true capabilities and qualities, which can only be realised after proper self-assessment. The book helps you analyse your attitude, aptitude and abilities. This self-awareness will play a crucial role in ensuring success and happiness in your personal and professional life through total Personality Development. The book offers: *Over three-dozen Quiz Books/Puzzles/Brain Teaserszes and questionnaires that will help you to analyse your strengths and weaknesses. *Sugestions to boost your strengths and overcoming weaknesses. *Tips and practical guidelines to help you to become just that - the Perfect Woman.

The Ramayana is the tale of Rama, the prince of Ayodhya. The Ramayana is perhaps one of the best known epics in the world which transcends all barriers of time, caste, creed and space.

The reason for Ramayana’s great popularity is that it is one story entwined in so many amazing stories woven so beautifully that not even for a moment you feel out of place. The exciting characters, their problems, their values and the crafty situations transform you into another world. You feel like one among them. Their joys make you laugh and their pains and sorrows make you cry. They take you on a journey beyond comprehension.

Rama, the son of Dahsratha, goes to the forest for fourteen years to honour his father’s words. His wife Sita and his brother Lakshmana accompany him. Their sojourn with forest life is full of adventures as they make new friends and meet weird foes. Their happy life is disturbed when Ravana, the king of Lanka, abducts Sita. Rama takes help of Sugriva, Honuman and with the monkey army he manages to rescue her. In the battle that ensued Ravana is killed.

But that is not the end of the story. The tale further describes Rama Rajya, Sita’s banishment and the birth of Rama’s sons Luva and Kusha.

So here’s this vivid and vibrant ancient epic of Ramayana which is laced with adventures, excitement, love and war in the amazing stories intertwined with the main story line.

This delightfully retold epic is sure to steal your heart.

Jai Sri Rama