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1 produkter
European Business and Brand Building
Av Segreto-L, Luciano Segreto m. fl.
Häftad, 2012
927 kr
Lägg i varukorg
A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception …