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1 produkter

  1. Segreto-L, Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, Carles Manera - European Business and Brand Building, Häftad. Tillgänglighet: Lägg i varukorg

    European Business and Brand Building

    Av Segreto-L, Luciano Segreto m. fl.

    Häftad, 2012

    927 kr

    Lägg i varukorg

    A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception …