Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies.

Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.

How to choose, use, equip, and maintain your digital camera Which digital camera best suits your needs? How many megapixels do you really need? How do you store and protect your photos? Which features areessential and which are expensive frills? Find the answers for buying, using, and caring for your digital camera in this little book! Open the book and find: How to choose between point-and-shoot and SLR Money-saving shopping pointers Insight on the best photo editing software Advice on memory cards and storage Camera maintenance and emergency care tips

Take better travel shots on your next vacation with this terrific, 100-page e-book!

From pro to hobbyist, from short weekends to dream vacations, every photographer wants to be able to capture memorable and compelling travel photos. Now you can hit the road with this fast-paced, In A Day For Dummies e-book that really zeros in on how to best capture eye-popping travel photos. Find out how to set your camera, make adjustments on the fly, prepare for all kinds of light--even get great shots with your smartphone. You''ll go through this handy e-book in a day, and capture photos for a lifetime.

Focuses on techniques for capturing fantastic travel photos, no matter where you are or what kind of camera Covers setting the camera for the shot, making adjustments on the fly, lighting and composition, using a smartphone camera, and editing and sharing your photos Includes a "Beyond the book" online component, where you can find step-by-step tutorials, videos, and a bonus lesson on creating a high-dynamic range travel photo Online extras also include a photo book, how to make money selling your photos, and a gallery of unique travel photos to inspire you

Get Travel Photography In A Day For Dummies, grab your camera, and hit the road!

Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies.

Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.

How to choose, use, equip, and maintain your digital camera Which digital camera best suits your needs? How many megapixels do you really need? How do you store and protect your photos? Which features areessential and which are expensive frills? Find the answers for buying, using, and caring for your digital camera in this little book! Open the book and find: How to choose between point-and-shoot and SLR Money-saving shopping pointers Insight on the best photo editing software Advice on memory cards and storage Camera maintenance and emergency care tips

Take better travel shots on your next vacation with this terrific, 100-page e-book!

From pro to hobbyist, from short weekends to dream vacations, every photographer wants to be able to capture memorable and compelling travel photos. Now you can hit the road with this fast-paced, In A Day For Dummies e-book that really zeros in on how to best capture eye-popping travel photos. Find out how to set your camera, make adjustments on the fly, prepare for all kinds of light--even get great shots with your smartphone. You''ll go through this handy e-book in a day, and capture photos for a lifetime.

Focuses on techniques for capturing fantastic travel photos, no matter where you are or what kind of camera Covers setting the camera for the shot, making adjustments on the fly, lighting and composition, using a smartphone camera, and editing and sharing your photos Includes a "Beyond the book" online component, where you can find step-by-step tutorials, videos, and a bonus lesson on creating a high-dynamic range travel photo Online extras also include a photo book, how to make money selling your photos, and a gallery of unique travel photos to inspire you

Get Travel Photography In A Day For Dummies, grab your camera, and hit the road!