Seryun Lee – författare

From Koreanness to K-ness: Contemporary Korean Culture and Society aims to conceptualise ‘K-ness’ as a new way of understanding the underlying characteristics that shape the semiotic, cultural, and sociological representations of contemporary Korean culture and society.The global popularity of Korean cultural content has sparked extensive interest in various facets of the Korean language, culture, and society. These recent changes present a unique opportunity to reassess and reshape our approach to the theorisation of ‘Koreanness’ as a strong national identity significantly influenced by Confucian values, patriarchy, and patriotism. Indeed, a multitude of K-words – including the ever-popular domains of ‘K-pop’, ‘K-drama’ and ‘K-food’ – reflect the diverse but coherent manifestations of the new Koreanness, which often transcends the boundaries of tradition and history.In this interdisciplinary edited volume, the contributors provide fresh insights into the new Koreanness that has been reshaped by the current international popularity of Korean popular culture, the emergence of new media, and the cross-cultural encounters in the more globalised environment. By exploring themes, topics, and theories linked to ongoing discussions and emerging trends, this book illuminates the multidimensional nature of ‘K-ness’.

From Koreanness to K-ness: Contemporary Korean Culture and Society aims to conceptualise ‘K-ness’ as a new way of understanding the underlying characteristics that shape the semiotic, cultural, and sociological representations of contemporary Korean culture and society.The global popularity of Korean cultural content has sparked extensive interest in various facets of the Korean language, culture, and society. These recent changes present a unique opportunity to reassess and reshape our approach to the theorisation of ‘Koreanness’ as a strong national identity significantly influenced by Confucian values, patriarchy, and patriotism. Indeed, a multitude of K-words – including the ever-popular domains of ‘K-pop’, ‘K-drama’ and ‘K-food’ – reflect the diverse but coherent manifestations of the new Koreanness, which often transcends the boundaries of tradition and history.In this interdisciplinary edited volume, the contributors provide fresh insights into the new Koreanness that has been reshaped by the current international popularity of Korean popular culture, the emergence of new media, and the cross-cultural encounters in the more globalised environment. By exploring themes, topics, and theories linked to ongoing discussions and emerging trends, this book illuminates the multidimensional nature of ‘K-ness’.

The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'. In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.