Seungwon Shawn Lee – författare

Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition.Special Events: The Brave New World for Bolder and Better Live Events has been the event planner' essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon "Shawn" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway's Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes "Ecologic," "Techview," and/or "Secureview," mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.

A Practical Guide to Strategic Communication in Event Planning for Modern Organizations and Individuals Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is a modern, comprehensive guide to the full lifecycle of event planning, from pre-event analysis to post-event evaluation. With a focus on the strategic integration of communication, this textbook equips readers to design and execute impactful events that align with organizational goals. Its unique approach combines the latest research with practical applications, emphasizing digital tools such as artificial intelligence (AI) to meet the demands of today’s dynamic event industry. Authored by experts with a combined 70 years of experience in event planning, communication, and finance, the book addresses challenges unique to in-house planning for businesses, nonprofits, and individuals. It delves into budgeting, promotions, and logistics while providing step-by-step guidance for both new and seasoned planners. Throughout the book, real-world case studies, innovative insights, and actionable strategies empower readers to create memorable and effective events. Part of the trusted Wiley Event Management Series, Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals: Offers an inclusive framework for strategic communication that addresses every part of the event lifecycleProvides innovative approaches to promotions, budgeting, logistics, and post-event reporting.Focuses on in-house event planning to reduce external costs and improve organizational autonomyHighlights the integration of communication strategies with event objectives to ensure impactful outcomesIncludes instructor-friendly resources and assignments that are ideal for academic settingsStrategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is an ideal textbook for undergraduate and graduate courses in event planning, hospitality, and communication, and a valuable reference for professional event planners, nonprofit organizers, and consultants wanting to enhance their strategic communication skills.

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such asHow to harness the power of social mediaHow to use crowdsourcing effectivelyHow to choose appropriate room layout design softwareHow to manage and use guest-generated contentHow to measure and evaluate your successHow to choose meeting registration softwareHow to promote your meeting with blogs, websites, podcasts, and moreHow to hold virtual meetings and eventsHow to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.