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2 produkter
Indian Secularism
A Social and Intellectual History, 1890-1950
Häftad, 2008
310 kr
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Many of the central issues in modern Indian politics have long been understood in terms of an opposition between ideologies of secularism and communalism. Observers have argued that recent Hindu nationalism is the symptom of a crisis of Indian secularism and have blamed this on a resurgence of …
Emergence of Brand-Name Capitalism in Late Colonial India
Advertising and the Making of Modern Conjugality
Av Douglas E. Haynes, Janaki Nair m. fl.
Inbunden, 2022
1463 kr
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This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a …