Sheetal Kapoor – författare

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1 produkter

1. 

   Understanding Buying Behaviour of Indian Families

   Av Sheetal Kapoor

   Häftad, 2002

   634 kr

   Lägg i varukorg

   How do consumers make purchase decisions is a fascinating subject to be studied. Family, as a conglomerate of several individuals, influences the purchase of various products. The influence of family in the purchase decision-making depends upon the cultural background. Though vast literature on the …