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  1. Shivaji Das Gupta - Marketing that Works, Häftad. Tillgänglighet: Lägg i varukorg

    Marketing that Works

    Building Breakthrough Brands in India

    Av Shivaji Das Gupta

    Häftad, 2026

    343 kr

    Lägg i varukorg

    While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as …