Digital platforms have garnered both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives. However, research insights on digital platforms and ecosystems, both in theory and practice, largely emerge from the Global North. Pivoting this focus to the Global South, An Introduction to Platform Economy in India explores the operational socio-technical framework of India''s growing platform economy at the confluence of numerous platform ecosystems developed both globally and nationally.

Employing an economic sociology perspective, the authors examine the pivotal roles of individuals and collectives, alongside their embedded socio-economic and technical arrangements, to show the multifaceted dimensions of the rapid proliferation of platforms, burgeoning platform memberships, and the ensuing multidimensional social exchanges in India. The chapters respond to growing interest in India''s platform economies by showing how the country figures prominently in visions of platform futures, whether as an emerging market, a critical node in global supply chains, or a catalyst for technological innovation.

Promising to be a timely intervention grounded in economic sociological analysis, this introductory text bridges the existing gap in the production of such scholarly literature from the Global South. By shedding light on the intricacies of platform dynamics, adoption, usage, and their impact on the social and economic lives of people in India, readers gain valuable insights that inform our understanding of the broader global dynamics of platform economies.

Digital platforms have garnered both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives. However, research insights on digital platforms and ecosystems, both in theory and practice, largely emerge from the Global North. Pivoting this focus to the Global South, An Introduction to Platform Economy in India explores the operational socio-technical framework of India''s growing platform economy at the confluence of numerous platform ecosystems developed both globally and nationally.

Employing an economic sociology perspective, the authors examine the pivotal roles of individuals and collectives, alongside their embedded socio-economic and technical arrangements, to show the multifaceted dimensions of the rapid proliferation of platforms, burgeoning platform memberships, and the ensuing multidimensional social exchanges in India. The chapters respond to growing interest in India''s platform economies by showing how the country figures prominently in visions of platform futures, whether as an emerging market, a critical node in global supply chains, or a catalyst for technological innovation.

Promising to be a timely intervention grounded in economic sociological analysis, this introductory text bridges the existing gap in the production of such scholarly literature from the Global South. By shedding light on the intricacies of platform dynamics, adoption, usage, and their impact on the social and economic lives of people in India, readers gain valuable insights that inform our understanding of the broader global dynamics of platform economies.

This volume offers a series of practical methods to study digital behaviours considering the socio-cultural realities of the global south. It includes methodologically rigorous applied research chapters from leading international researchers offering information on gold mines and blind spots in researching the digital in the global south. It  develops a tri-sectional format based on distinct areas of research, geographical variability and diversity of methods and approaches. The first section focuses on Dissecting Research Fractures – which disrupts the established research ideologies and practices, user behaviors, theoretical perspectives, and field methods in the study of digital social research . The second section  on Innovating Methods proposes and extends mixed methodologies that go beyond research boundaries to produce novel possibilities for study. The final section on Re-Imagining the Field breaks new ground in exploring the social-digital where a transient research field is contextualized and stabilized through the social, infrastructural, and digital interweaving. The book offers the reader an inside view of studying marginal yet emerging users and consumers of digital technologies. The three sections together purport to draw textual, graphical, temporal, and ethnographic insights via innovative and hybrid observational tools to record, annotate and formulate everyday experiences of digital life. The volume addresses scholars interested in hybridizing methods, early career researchers, and graduates working on connecting humans and digital technologies. It also holds considerable appeal for digital marketers and strategists, offering practically applicable methods to study digital life.

Digital platforms have garnered both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives. However, research insights on digital platforms and ecosystems, both in theory and practice, largely emerge from the Global North. Pivoting this focus to the Global South, An Introduction to Platform Economy in India explores the operational socio-technical framework of India''s growing platform economy at the confluence of numerous platform ecosystems developed both globally and nationally.

Employing an economic sociology perspective, the authors examine the pivotal roles of individuals and collectives, alongside their embedded socio-economic and technical arrangements, to show the multifaceted dimensions of the rapid proliferation of platforms, burgeoning platform memberships, and the ensuing multidimensional social exchanges in India. The chapters respond to growing interest in India''s platform economies by showing how the country figures prominently in visions of platform futures, whether as an emerging market, a critical node in global supply chains, or a catalyst for technological innovation.

Promising to be a timely intervention grounded in economic sociological analysis, this introductory text bridges the existing gap in the production of such scholarly literature from the Global South. By shedding light on the intricacies of platform dynamics, adoption, usage, and their impact on the social and economic lives of people in India, readers gain valuable insights that inform our understanding of the broader global dynamics of platform economies.

Digital platforms have garnered both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives. However, research insights on digital platforms and ecosystems, both in theory and practice, largely emerge from the Global North. Pivoting this focus to the Global South, An Introduction to Platform Economy in India explores the operational socio-technical framework of India''s growing platform economy at the confluence of numerous platform ecosystems developed both globally and nationally.

Employing an economic sociology perspective, the authors examine the pivotal roles of individuals and collectives, alongside their embedded socio-economic and technical arrangements, to show the multifaceted dimensions of the rapid proliferation of platforms, burgeoning platform memberships, and the ensuing multidimensional social exchanges in India. The chapters respond to growing interest in India''s platform economies by showing how the country figures prominently in visions of platform futures, whether as an emerging market, a critical node in global supply chains, or a catalyst for technological innovation.

Promising to be a timely intervention grounded in economic sociological analysis, this introductory text bridges the existing gap in the production of such scholarly literature from the Global South. By shedding light on the intricacies of platform dynamics, adoption, usage, and their impact on the social and economic lives of people in India, readers gain valuable insights that inform our understanding of the broader global dynamics of platform economies.

This volume offers a series of practical methods to study digital behaviours considering the socio-cultural realities of the global south. It includes methodologically rigorous applied research chapters from leading international researchers offering information on gold mines and blind spots in researching the digital in the global south. It  develops a tri-sectional format based on distinct areas of research, geographical variability and diversity of methods and approaches. The first section focuses on Dissecting Research Fractures – which disrupts the established research ideologies and practices, user behaviors, theoretical perspectives, and field methods in the study of digital social research . The second section  on Innovating Methods proposes and extends mixed methodologies that go beyond research boundaries to produce novel possibilities for study. The final section on Re-Imagining the Field breaks new ground in exploring the social-digital where a transient research field is contextualized and stabilized through the social, infrastructural, and digital interweaving. The book offers the reader an inside view of studying marginal yet emerging users and consumers of digital technologies. The three sections together purport to draw textual, graphical, temporal, and ethnographic insights via innovative and hybrid observational tools to record, annotate and formulate everyday experiences of digital life. The volume addresses scholars interested in hybridizing methods, early career researchers, and graduates working on connecting humans and digital technologies. It also holds considerable appeal for digital marketers and strategists, offering practically applicable methods to study digital life.