Shuya Yin – författare
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3 produkter
Channel Strategies and Marketing Mix in a Connected World
Av Saibal Ray, Shuya Yin
Inbunden, 2019
1575 kr
Lägg i varukorg
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing …
Channel Strategies and Marketing Mix in a Connected World
Av Shuya Yin, Saibal Ray
E-bok, 2019
2006 kr
Lägg i varukorg
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers , Products , Value Proposition and Sustainability . Keeping in mind the growing …
Channel Strategies and Marketing Mix in a Connected World
Av Saibal Ray, Shuya Yin
Häftad, 2021
1575 kr
Lägg i varukorg
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing …
