Simon Collinson – författare

The ideal text to help you understand the complexities of the rapidly changing world of international businesses.

International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman combines data, evidence, case studies and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools and analytical frameworks to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment.

Suitable for undergraduate and postgraduate business students, as well as practicing managers, this textbook offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability.

Key features include:

An interdisciplinary approach, covering economic, political, social and cultural dimensions of business and management. Coverage of multiple geographic perspectives – local to global – combined with views from managers within firms coping with external complexity. A new chapter on corporate ethics and corporate social responsibility (CSR) with unique case studies to provide a strong ethical dimension to international business management. A thorough study of international business strategies, including multinational business strategy and organisation structures, and the connections between corporate strategy and national economic competitiveness. New and updated case studies, including growing trade opportunities in Africa, impact of sanctions on Russia during the Ukraine war, US–China trade war, Uber's global expansion, Zara's sustainability strategy, Netflix in Mexico, and innovation at Samsung.

Rising inequality in advanced economies is a global challenge and a major factor behind the current wave of geo-political disruption. It has been driven by a polarisation between regions which are creating wealth and benefitting from wealth creation, and those left behind. This justifies a wholesale reinvention of these capitalist systems. Focusing on the UK example, this Element presents evidence of systemic failure, with low productivity alongside higher levels of deprivation in city-regions outside of London. Comparisons show that this is a challenge for other advanced economies. Long term underinvestment in regions has reached a tipping point a centralised governments channels public resources into London, rather than 'levelling-up'. This Element proposes several 'intelligent interventions,' emphasising the need for stronger and more inclusive regional innovation systems, built on a deeper understanding of sustainable local growth pathways. Although based primarily on the UK experience, these policies are relevant beyond the UK context.

Rising inequality in advanced economies is a global challenge and a major factor behind the current wave of geo-political disruption. It has been driven by a polarisation between regions which are creating wealth and benefitting from wealth creation, and those left behind. This justifies a wholesale reinvention of these capitalist systems. Focusing on the UK example, this Element presents evidence of systemic failure, with low productivity alongside higher levels of deprivation in city-regions outside of London. Comparisons show that this is a challenge for other advanced economies. Long term underinvestment in regions has reached a tipping point a centralised governments channels public resources into London, rather than 'levelling-up'. This Element proposes several 'intelligent interventions,' emphasising the need for stronger and more inclusive regional innovation systems, built on a deeper understanding of sustainable local growth pathways. Although based primarily on the UK experience, these policies are relevant beyond the UK context.

Explore and understand the principles of international businesses from theory to practice. International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment.Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject.From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of.New to this edition: Over 90 new and updated case studies, coming from a diverse range of global businesses and industries, including IKEA, Alibaba, the global beer market, MPesa mobile banking, and Canadian car manufacturer Magna.New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation, and climate change partnerships between businesses and government agencies.A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation.The major implications of ongoing changes in the politics of global trade - include Brexit and the US-China trade war.With a wealth of features and resources, this text provides the tools to help you become a successful decision-maker in businesses and governments and lead organisations in your future career.

The ideal text to help you understand the complexities of the rapidly changing world of international businesses.

International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman combines data, evidence, case studies and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools and analytical frameworks to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment.

Suitable for undergraduate and postgraduate business students, as well as practicing managers, this textbook offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability.

Key features include:

An interdisciplinary approach, covering economic, political, social and cultural dimensions of business and management. Coverage of multiple geographic perspectives – local to global – combined with views from managers within firms coping with external complexity. A new chapter on corporate ethics and corporate social responsibility (CSR) with unique case studies to provide a strong ethical dimension to international business management. A thorough study of international business strategies, including multinational business strategy and organisation structures, and the connections between corporate strategy and national economic competitiveness. New and updated case studies, including growing trade opportunities in Africa, impact of sanctions on Russia during the Ukraine war, US–China trade war, Uber''s global expansion, Zara''s sustainability strategy, Netflix in Mexico, and innovation at Samsung.