PLAY ON YOUR TERMS

Negotiation is THE core business skill. It is fundamental to everything we do that involves other people, whether that’s asking for a raise, pitching an idea or deciding who gets the coffee.

The Leader’s Guide to Negotiation is a highly practical guide to getting the most out of your business interactions, whilst building stronger relationships to boot. From achieving win-win outcomes to problem-solving and building trust, it equips you with failsafe strategies for conducting successful and positive negotiations.

‘An entertaining, immediately useful book that goes beyond advocating for win-win – Simon Horton shows us how to get there.’

Adam Grant, Wharton Professor and New York Times bestselling author of Give and Take

‘Reading this book has made me think about how I negotiate and I have learned a lot... If you want to benefit your relationships while improving your business, then this is worth studying.’

Simon Woodroffe, founder of Yo!

Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.

Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.

PLAY ON YOUR TERMS

Negotiation is THE core business skill. It is fundamental to everything we do that involves other people, whether that’s asking for a raise, pitching an idea or deciding who gets the coffee.

The Leader’s Guide to Negotiation is a highly practical guide to getting the most out of your business interactions, whilst building stronger relationships to boot. From achieving win-win outcomes to problem-solving and building trust, it equips you with failsafe strategies for conducting successful and positive negotiations.

‘An entertaining, immediately useful book that goes beyond advocating for win-win – Simon Horton shows us how to get there.’

Adam Grant, Wharton Professor and New York Times bestselling author of Give and Take

‘Reading this book has made me think about how I negotiate and I have learned a lot... If you want to benefit your relationships while improving your business, then this is worth studying.’

Simon Woodroffe, founder of Yo!

Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.

Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.