Simon Middleton – författare

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Branding isn''t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

''Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.'' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4''s The Secret Millionaire

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Branding isn''t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

''Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.'' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4''s The Secret Millionaire

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital'' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Introduction - Marketing: the world''s second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing

Expertly steering readers through the often tumultuous and exhilarating history of the United States, from its early modern Native American roots to twenty-first-century neoliberalism and the shifting political climate of the past decade, this highly readable textbook provides a compelling overview of American development over the last five centuries.

This book avoids either celebratory or condemnatory rhetoric to present a critical examination of domestic America and its interaction with the rest of the world. Balancing coverage of political, social, cultural, and economic history, each chapter also includes a wealth of features to facilitate learning:

Clearly and engagingly written and positioning America’s narrative within the wider global context, this textbook is particularly accessible for non-US students and is the perfect introduction for those new to US history.

This textbook is also supported by a companion website offering interactive content including a timeline, multiple-choice quizzes, and links to selected web resources.

Expertly steering readers through the often tumultuous and exhilarating history of the United States, from its early modern Native American roots to twenty-first-century neoliberalism and the shifting political climate of the past decade, this highly readable textbook provides a compelling overview of American development over the last five centuries.

This book avoids either celebratory or condemnatory rhetoric to present a critical examination of domestic America and its interaction with the rest of the world. Balancing coverage of political, social, cultural, and economic history, each chapter also includes a wealth of features to facilitate learning:

Clearly and engagingly written and positioning America’s narrative within the wider global context, this textbook is particularly accessible for non-US students and is the perfect introduction for those new to US history.

This textbook is also supported by a companion website offering interactive content including a timeline, multiple-choice quizzes, and links to selected web resources.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital'' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Introduction - Marketing: the world''s second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing

Market Ethics and Practices, c. 1300–1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations from the late medieval through to the modern era.

Divided into two parts, the first explores the principles and regulations of market ethics, such as the relations between professed norms and economic behaviour across a range of geographies and chronologies. The chapters consider key subjects such as medieval attitudes towards merchant activities across Europe, North Africa, and Asia; market regulations and the notion of the "common good"; Adam Smith’s conception of moral capitalism; and the combining of religious and capitalist ethics in Nat Turner’s "Confession." The second part provides microstudies that offer insights into topics such as household and market relations in colonial New England; the harsher side of the consumer economy experienced by a family of parasol sellers from Lyon; informal Jewish networks in the early modern Caribbean and slave trade; merchant networks and commercial litigation in eighteenth-century France; and early encounters and the informal norms of fur trading between Europeans and Native Americans.

This book provides an understanding of the key pre-modern economic historiography, whilst pointing students towards new debates and the historical significance for our collective economic future. It is ideal for students and postgraduates of late medieval and early modern economic history.

Market Ethics and Practices, c. 1300–1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations from the late medieval through to the modern era.

Divided into two parts, the first explores the principles and regulations of market ethics, such as the relations between professed norms and economic behaviour across a range of geographies and chronologies. The chapters consider key subjects such as medieval attitudes towards merchant activities across Europe, North Africa, and Asia; market regulations and the notion of the "common good"; Adam Smith’s conception of moral capitalism; and the combining of religious and capitalist ethics in Nat Turner’s "Confession." The second part provides microstudies that offer insights into topics such as household and market relations in colonial New England; the harsher side of the consumer economy experienced by a family of parasol sellers from Lyon; informal Jewish networks in the early modern Caribbean and slave trade; merchant networks and commercial litigation in eighteenth-century France; and early encounters and the informal norms of fur trading between Europeans and Native Americans.

This book provides an understanding of the key pre-modern economic historiography, whilst pointing students towards new debates and the historical significance for our collective economic future. It is ideal for students and postgraduates of late medieval and early modern economic history.