Simone Guercini – författare
Visar alla böcker från författaren Simone Guercini. Handla med fri frakt och snabb leverans.
12 produkter
Marketing Automation and Decision Making
The Role of Heuristics and AI in Marketing
Inbunden, 2023
1568 kr
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The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the …
Marketing Automation and Decision Making
The Role of Heuristics and AI in Marketing
E-bok, 2023
425 kr
Lägg i varukorg
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the …
Marketing Automation and Decision Making
The Role of Heuristics and AI in Marketing
Häftad, 2025
457 kr
Lägg i varukorg
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the …
Passion and Entrepreneurship
Contemporary Perspectives and New Avenues for Research
Av Enrico Baraldi, Simone Guercini m. fl.
Inbunden, 2020
1135 kr
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Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by …
Passion and Entrepreneurship
Contemporary Perspectives and New Avenues for Research
Av Andrea Perna, Marcus Lindahl m. fl.
E-bok, 2020
1470 kr
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Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by …
Passion and Entrepreneurship
Contemporary Perspectives and New Avenues for Research
Av Enrico Baraldi, Simone Guercini m. fl.
Häftad, 2021
1135 kr
Lägg i varukorg
Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by …
Internationalization of Luxury Fashion Firms
Examining the Business Models of SMEs
Av Andrea Runfola, Matilde Milanesi m. fl.
Inbunden, 2021
1587 kr
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Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in …
Internationalization of Luxury Fashion Firms
Examining the Business Models of SMEs
Av Simone Guercini, Matilde Milanesi m. fl.
E-bok, 2021
2006 kr
Lägg i varukorg
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in …
Internationalization of Luxury Fashion Firms
Examining the Business Models of SMEs
Av Andrea Runfola, Matilde Milanesi m. fl.
Häftad, 2022
1587 kr
Lägg i varukorg
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in …
Native and Immigrant Entrepreneurship
Lessons for Local Liabilities in Globalization from the Prato Case Study
Av Simone Guercini, Gabi Dei Ottati m. fl.
Inbunden, 2017
1643 kr
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This book adopts a multidisciplinary approach to the issue of “local liabilities”, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and …
Native and Immigrant Entrepreneurship
Lessons for Local Liabilities in Globalization from the Prato Case Study
Av Graeme Johanson, Loretta Baldassar m. fl.
E-bok, 2017
1587 kr
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This book adopts a multidisciplinary approach to the issue of “local liabilities”, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and …
Native and Immigrant Entrepreneurship
Lessons for Local Liabilities in Globalization from the Prato Case Study
Av Simone Guercini, Gabi Dei Ottati m. fl.
Häftad, 2018
1207 kr
Lägg i varukorg
This book adopts a multidisciplinary approach to the issue of “local liabilities”, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and …
