Singapore_BATEY – författare
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ASIAN BRANDING GREAT WAY TO FLY
Häftad, 2002
609 kr
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Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and …