Sooho Song – författare

Since Korean cultural products and entertainers have gained global popularity - the so-called Korean Wave - many studies have regarded the Korean Wave as Korea's soft power. However, the concept of soft power remains contested in the political science literature, particularly because it is difficult to clearly distinguish it from hard power. This Element, therefore, examines whether the Korean Wave can be considered Korea's soft power within the debate surrounding the concept. The findings indicate that the Korean Wave has enhanced Korea's national image and increased trade and international interest in the country. As Korea is not a superpower, this case suggests that soft power can be real without hard power support and that the Korean Wave is Korea's soft power. Nevertheless, due to the limited evidence that the Korean Wave leads to policy changes in other countries, the term "soft power" should be used with caution.

Since Korean cultural products and entertainers have gained global popularity - the so-called Korean Wave - many studies have regarded the Korean Wave as Korea's soft power. However, the concept of soft power remains contested in the political science literature, particularly because it is difficult to clearly distinguish it from hard power. This Element, therefore, examines whether the Korean Wave can be considered Korea's soft power within the debate surrounding the concept. The findings indicate that the Korean Wave has enhanced Korea's national image and increased trade and international interest in the country. As Korea is not a superpower, this case suggests that soft power can be real without hard power support and that the Korean Wave is Korea's soft power. Nevertheless, due to the limited evidence that the Korean Wave leads to policy changes in other countries, the term "soft power" should be used with caution.

This book analyses processes of mode-switching in second language acquisition as they relate to Korean learners of English. In this empirical study, the author examines how native language influences and shapes usage of second language, particularly when the two are so dramatically different both in terms of grammar and the cultures in which they are anchored. Learning to speak English, she argues, entails switching from the formulaic to the strategic mode so that varying speaking norms and linguistic values are fully understood. This results in a mode switch towards the target culture. This intriguing book will be of interest to students and scholars of applied linguistics, sociolinguistics and English language education.