Soumaya Keynes – författare

'Witty and invaluable' – The Observer'An amazing book' – Paul Krugman, Nobel laureate in economicsAn essential guide to our new era of economic competition. From Soumaya Keynes, podcaster and columnist at the Financial Times and Chad Bown, former Chief Economist at the US State Department under President Biden.We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year. Nobody paid too much attention: it just worked.Now, surging oil prices can hit your mortgage. Trump’s latest tariff announcement can crash markets and ruin your pension. Brexit can sever Britain from its closest trading partners. Chinese restrictions can bring the West’s car production to a crashing halt. Curbs on trade in cutting-edge chips could determine who wins the AI race. The stakes couldn't be higher.In this irreverent guide, Keynes and Bown explore the history, players, and rules of trade, asking how we prepare for what the future might hold. Could trade wars lead to hot wars? What can the West learn from China? How should countries defend their economies?Timely, funny and informative, How to Win a Trade War argues that the old system is dead. But what will emerge in its place? And ultimately, what is at stake for you, your country, and your company?'A breezy, low-jargon guide' – Helen Lewis, bestselling author of The Genius Myth'Timely, witty and wise' – Tim Harford, bestselling author of The Undercover Economist

'Witty and invaluable' – The Observer'An amazing book' – Paul Krugman, Nobel laureate in economicsAn essential guide to our new era of economic competition. From Soumaya Keynes, podcaster and columnist at the Financial Times and Chad Bown, former Chief Economist at the US State Department under President Biden.We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year. Nobody paid too much attention: it just worked.Now, surging oil prices can hit your mortgage. Trump’s latest tariff announcement can crash markets and ruin your pension. Brexit can sever Britain from its closest trading partners. Chinese restrictions can bring the West’s car production to a crashing halt. Curbs on trade in cutting-edge chips could determine who wins the AI race. The stakes couldn't be higher.In this irreverent guide, Keynes and Bown explore the history, players, and rules of trade, asking how we prepare for what the future might hold. Could trade wars lead to hot wars? What can the West learn from China? How should countries defend their economies?Timely, funny and informative, How to Win a Trade War argues that the old system is dead. But what will emerge in its place? And ultimately, what is at stake for you, your country, and your company?'A breezy, low-jargon guide' – Helen Lewis, bestselling author of The Genius Myth'Timely, witty and wise' – Tim Harford, bestselling author of The Undercover Economist

Two top trade experts with popular economics podcasts argue for a new way of operating between the biggest economic powers in the world.We used to take trade for granted. No more. Everything we know about trade has changed. With Trump’s tariffs throwing everything up in the air, this is the book to explain the eruption. As we enter this new era of trade conflict, we need a new way of operating between the biggest economic powers in the world. Trade experts Soumaya Keynes and Chad Bown argue that now that the rules of the game have been abandoned, we need a different strategy. Yearning for the old approach to start working again isn’t an option. Ultimately, the authors argue that a Western system that protects market-oriented democracies from China’s one will require the embrace of some uniquely Chinese tools. If we want to avoid a war with guns, drones, and battles, then we need to understand these weapons better in How to Win a Trade War. The authors give a tour of products and supply chains, from metals to sushi, and the impact of trade—and trade disruptions—on workers and consumers. They follow a lipstick with plastic casing manufactured in China, filled in Mexico, and then shipped to Canada after stopping off at a Texan warehouse. They trace an electronics supply chain from silicon sourced in the Appalachian Mountains, to “wafers” made in Japan, to chips made in Taiwan using equipment made in the Netherlands, to smartphones assembled in China and sent to America. They speculate what all-out economic warfare might look like. What if the world’s key shipping lanes got blocked? Or satellite communication went down? What about export restrictions cutting off supplies of key products? Tariffs could be the least of our problems. This timely and accessible book helps readers understand how they, their company, and their country fit into the story at this precarious moment for the global economy.

'An amazing book' – Paul Krugman, Nobel laureate in economics'Timely, witty and wise' – Tim Harford, broadcaster and bestselling author of The Undercover Economist'A breezy, low-jargon guide' – Helen Lewis, bestselling author of The Genius MythA witty, essential guide to our new era of economic competition. From Soumaya Keynes, podcaster and columnist at the Financial Times and Chad Bown, a senior fellow at the Peterson Institute for International Economics.We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year, made possible by a global, rules-based system. Nobody paid too much attention to supply chains: they just worked.Now, Trump’s latest tariff announcement can crash markets, ruin your pension, and sour decades-long alliances. Brexit can sever Britain from its closest trading partners. China’s export restrictions on rare earths could bring the West’s car production to a crashing halt. Curbs on trade in cutting-edge chips could determine who wins the AI race. The stakes couldn't be higher.In this irreverent guide to our economic world, Keynes and Bown explore the history, players, and rules of trade, asking how we prepare for what the future might hold. Could trade wars lead to hot wars? What can the West learn from China?Timely, funny and informative, How to Win a Trade War argues that the old system is dead. But what will emerge in its place? And ultimately, what is at stake for you, your country, and your company?'Full of insight. This is critical reading for anyone trying to make sense of today's trade disputes' – Chris Miller, bestselling author of Chip War 'Really, really good' – Jon Stewart, presenter of the Daily Show

'Witty and invaluable' – The Observer'An amazing book' – Paul Krugman, Nobel laureate in economicsAn essential guide to our new era of economic competition. From Soumaya Keynes, podcaster and columnist at the Financial Times and Chad Bown, former Chief Economist at the US State Department under President Biden.We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year. Nobody paid too much attention: it just worked.Now, surging oil prices can hit your mortgage. Trump’s latest tariff announcement can crash markets and ruin your pension. Brexit can sever Britain from its closest trading partners. Chinese restrictions can bring the West’s car production to a crashing halt. Curbs on trade in cutting-edge chips could determine who wins the AI race. The stakes couldn't be higher.In this irreverent guide, Keynes and Bown explore the history, players, and rules of trade, asking how we prepare for what the future might hold. Could trade wars lead to hot wars? What can the West learn from China? How should countries defend their economies?Timely, funny and informative, How to Win a Trade War argues that the old system is dead. But what will emerge in its place? And ultimately, what is at stake for you, your country, and your company?'A breezy, low-jargon guide' – Helen Lewis, bestselling author of The Genius Myth'Timely, witty and wise' – Tim Harford, bestselling author of The Undercover Economist

An irreverent and invaluable guide to our new era of economic competition, written by Financial Times columnist and podcaster Soumaya Keynes and Chad P. Bown of the Peterson Institute for International Economics.We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year, made possible by a global, rules-based system. Nobody paid too much attention to supply chains: they just worked. Now we are in an era of trade conflict and can no longer avoid the fight. Trumps latest tariff announcement can jolt markets, push prices up, and sour decades-long alliances. Chinas export restrictions on rare earths could bring the Wests car production to a halt. Curbs on trade in cutting-edge chips could determine who wins the AI race. Keynes and Bown argue that the rules of the game have been abandoned, and a different strategy is needed. Yearning for the old approach to start working again isnt an option. Countries must adapt, which means learning from history, economics, and from each otherincluding China. The stakes couldn't be higher. The authors explore the history, the players, and the rules of trade, and consider how we can prepare for what the future might hold. What would all-out economic warfare look like? Could trade wars lead to hot wars? What can the West learn from China? Accessible and leavened with an appealing wit, this book explains how to win a trade war, where winning might mean minimizing the losses, and the weapons that we wieldsubsidies, stockpiles, export restrictions and, of course, tariffshave the potential to hurt us, too. How to Win a Trade War is the guide to one of the global economys biggest challenges.