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3 produkter
3 produkter
555 kr
Skickas inom 10-15 vardagar
Radio and television news are expanding everywhere, often at the expense of print media. Developments in global communications, in theory at least, have made the world smaller. An event anywhere can theoretically be reported anywhere else on radio within minutes; on television within hours. But theory and practice are often far apart. Broadcast News has become a global business, almost like the music industry, with its own 'Top 10' and an inevitable streamlining of taste. A few major organisations control the newsflow. Syndicators guarantee that more and more of us get to see or hear the same stories. This is typified by the growth of independent or local news stations, and cable suppliers, competing mercilessly with the traditional giants of the news airwaves (the US Networks, the BBC and other Public Service Broadcasters, etc.). But does this development satisfy the democratic demands of enlightened society and of informed citizens? This book presents a catalogue of worries, but also some rays of hope. It looks in detail at news broadcasters on both sides of the Atlantic. It also covers the international broadcasting scene as well as third world countries and recent developments in Glasnost's USSR. A major empirical study of what we get from broadcast news (taking the case of the USA, Britain and Sweden) is also presented. Models useful for understanding both the present and the future are suggested.
2 692 kr
Skickas inom 10-15 vardagar
Radio and television news are expanding everywhere, often at the expense of print media. Developments in global communications, in theory at least, have made the world smaller. An event anywhere can theoretically be reported anywhere else on radio within minutes; on television within hours. But theory and practice are often far apart. Broadcast News has become a global business, almost like the music industry, with its own 'Top 10' and an inevitable streamlining of taste. A few major organisations control the newsflow. Syndicators guarantee that more and more of us get to see or hear the same stories. This is typified by the growth of independent or local news stations, and cable suppliers, competing mercilessly with the traditional giants of the news airwaves (the US Networks, the BBC and other Public Service Broadcasters, etc.). But does this development satisfy the democratic demands of enlightened society and of informed citizens? This book presents a catalogue of worries, but also some rays of hope. It looks in detail at news broadcasters on both sides of the Atlantic. It also covers the international broadcasting scene as well as third world countries and recent developments in Glasnost's USSR. A major empirical study of what we get from broadcast news (taking the case of the USA, Britain and Sweden) is also presented. Models useful for understanding both the present and the future are suggested.
785 kr
Skickas inom 3-6 vardagar
To address today’s media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this Introduction to Mass Communication.