Stefan H. K. Wuyts – författare
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2 produkter
Handbook of Business-to-Business Marketing
Second Edition
Av Gary L. Lilien, Andrew J. Petersen m. fl.
Inbunden, 2022
4970 kr
Lägg i varukorg
This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one …
Handbook of Business-to-Business Marketing
Second Edition
Av Gary L. Lilien, Andrew J. Petersen m. fl.
Häftad, 2023
831 kr
Lägg i varukorg
This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one …