Gary L. Lilien – författare
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16 produkter
Research traditions in marketing
Av Gilles Laurent, Gary L. Lilien m. fl.
Inbunden, 1994
2591 kr
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Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the …
Repeat Purchase Diffusion Model
Bayesian Estimation and Control
Av Gary L Lilien, Ambar G Rao m. fl.
Inbunden, 2022
367 kr
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Repeat Purchase Diffusion Model
Bayesian Estimation and Control
Av Gary L Lilien, Ambar G Rao m. fl.
Häftad, 2022
187 kr
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Utility Model for Product Positioning
Av Ralph L Keeney, Gary L Lilien
Inbunden, 2025
345 kr
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Utility Model for Product Positioning
Av Ralph L Keeney, Gary L Lilien
Häftad, 2025
173 kr
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Handbook of Business-to-Business Marketing
Av Rajdeep Grewal, Gary L. Lilien
E-bok, 2012
907 kr
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This insightful Handbook provides a comprehensive state of the art review of business to business marketing. Comprised of 38 chapters, written by internationally renowned contributors, each chapter provides: perspectives of a particular area or issue both from an academic and a managerial …
Handbook of Business-to-Business Marketing
Av Gary L. Lilien, Rajdeep Grewal
Häftad, 2012
971 kr
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This insightful Handbook provides a comprehensive state of the art review of business to business marketing. Comprised of 38 chapters, written by internationally renowned contributors, each chapter provides: perspectives of a particular area or issue both from an academic and a managerial …
Handbook of Business-to-Business Marketing
Second Edition
Av Gary L. Lilien, Andrew J. Petersen m. fl.
Inbunden, 2022
4970 kr
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This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one …
Handbook of Business-to-Business Marketing
Second Edition
Av Stefan Wuyts, Andrew J. Petersen m. fl.
E-bok, 2022
793 kr
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This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one …
Handbook of Business-to-Business Marketing
Second Edition
Av Gary L. Lilien, Andrew J. Petersen m. fl.
Häftad, 2023
831 kr
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This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one …
Research traditions in marketing
Av Gilles Laurent, Gary L. Lilien m. fl.
Häftad, 2012
2591 kr
Lägg i varukorg
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the …
Research traditions in marketing
Av Bernard Pras, Gary L. Lilien m. fl.
E-bok, 2012
3348 kr
Lägg i varukorg
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the …
