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Stefan Wuyts – författare

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1 produkter

  1. Stefan Wuyts, Andrew J. Petersen, Gary L. Lilien - Handbook of Business-to-Business Marketing, E-bok. Tillgänglighet: Lägg i varukorg

    Handbook of Business-to-Business Marketing

    Second Edition

    Av Stefan Wuyts, Andrew J. Petersen m. fl.

    E-bok, 2022

    793 kr

    Lägg i varukorg

    This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one …