Stephan C.M. Henneberg – författare
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2 produkter
Idea of Political Marketing
Av Nicholas O. O'Shaughnessy, Stephan C.M. Henneberg
Inbunden, 2002
1067 kr
Lägg i varukorg
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing …
Idea of Political Marketing
Av Nicholas O. O'Shaughnessy, Stephan C.M. Henneberg
E-bok, 2002
1169 kr
Lägg i varukorg
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing …