Stephen Dann - Böcker

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Businesses rarely seem to grow quite in the way their owners want them to. They either grow too fast or too slow or not at all. Sometimes they even go backwards. Every successful business has experienced each one of the following stages. They can go from achieving amazing results and lofty goals to the brutal reality of fighting for survival.Whatever stage you are at, achieving consistent sustainable growth presents a wide range of problems and challenges. These must be overcome to enable the business to progress - ignoring them will stop you achieving your ambitions and make decline inevitable.In The Business Leaders Essential Guide to Growth, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable your business to develop, thrive and grow. so, you can achieve your business and personal goals. Whether you are a business owner, director, or entrepreneur, The Business Leaders Essential Guide to Growth enables you to eliminate the barriers to growth and build your business with confidence, control, and reward.You discover: - How to gain clarity on your current situation- How to build, manage and motivate your teams- How your key business drivers fit together- Where to focus and what to measure- The process to ensure your plans are implemented- What's going to get in your way

Marketing rarely seems to deliver on its promise.You probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts or agencies who have promised much, but achieved little.Whatever your situation a practical detailed marketing plan with specific objectives, actions, and measures is essential - backed by a robust management process to keep the plan on track and ensure delivery. Without these two essential components your marketing will be ineffectual, slow, and underwhelming and your investments destined for failure. In The Business Leaders Essential Guide to Marketing, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable you to plan your marketing activity with clear measurable results and ensure you gain new customers.Whether you are a business owner, marketer, or entrepreneur, The Business Leaders Essential Guide to Marketing enables you to develop and implement marketing plans to achieve your commercial goals.You discover: Why marketing failsHow to assess your current situationHow to define your ideal customerHow to develop messaging and brandsWhere to focus and what to measureWhat's in your marketing planThe process to ensure your marketing plans are implementedWhat might go wrong

Innovation is so essential in business today and yet at the same time is so rarely properly applied or implemented. Most businesses are founded on the back of a great idea, a true piece of innovation or a realisation that something could be done differently or better. But innovation is a sequence of ideas and actions that will take you forwards into the future, not a one-off event.One of the prime reasons that businesses fail is because they run out of ideas or the energy to pursue them. They also often lack the discipline and process to put those ideas into practise. In The Business Leaders Essential Guide to Innovation, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable your business to create ground-breaking ideas and implement them.Whether you are a business owner, director, or entrepreneur, The Business Leaders Essential Guide to Innovation enables you to progress the right ideas with the greatest opportunity for your business, and to invest your time in developing new concepts and ideas that will give you a robust way forward. You discover: - How to generate new ideas- How to select the best ideas- How to develop and deliver innovation- How to keep innovation projects on track- The process to ensure your plans are implemented- What's going to get in your way