Stephen Kline – författare
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9 produkter
Globesity, Food Marketing and Family Lifestyles
E-bok, 2010
779 kr
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This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the ''globesity'' pandemic in Britain and the USA, it illustrates the way moral panic brought children''s food marketing to the centre of the policy debates about consumer …
Globesity, Food Marketing and Family Lifestyles
Inbunden, 2010
552 kr
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This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer …
Digital Play
The Interaction of Technology, Culture, and Marketing
Av Stephen Kline, Nick Dyer-Witheford m. fl.
Häftad, 2003
368 kr
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A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory.
Digital Play
The Interaction of Technology, Culture, and Marketing
Av Greig de Peuter, Nick Dyer-Witheford m. fl.
E-bok, 2003
1041 kr
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In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game …
Social Communication in Advertising
Consumption in the Mediated Marketplace
Av William Leiss, Stephen Kline m. fl.
Inbunden, 2018
2516 kr
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Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With …
Social Communication in Advertising
Consumption in the Mediated Marketplace
Av William Leiss, Stephen Kline m. fl.
Häftad, 2018
868 kr
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Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With …
Globesity, Food Marketing and Family Lifestyles
Häftad, 2011
550 kr
Lägg i varukorg
This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer …
Social Communication in Advertising
Consumption in the Mediated Marketplace
Av William Leiss, Stephen Kline m. fl.
E-bok, 2018
1022 kr
Lägg i varukorg
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With …
Out of the Garden
Toys and Children’s Culture in the Age of TV Marketing
Häftad, 1995
423 kr
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This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play.Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear …