Stephen R Wenn - Böcker
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5 produkter
5 produkter
1 197 kr
Skickas inom 7-10 vardagar
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
264 kr
Skickas inom 7-10 vardagar
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
208 kr
Skickas inom 11-20 vardagar
The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can’t sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City’s bid.Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.
487 kr
Skickas inom 10-15 vardagar
The Olympic Games have had two lives - the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has blossomed over the past century, from a simple start in Athens in 1896 to a dazzling return to Greece in 2004. Onward to the Olympics provides both an overview and an array of insights into aspects of the Games' history. Leading North American archaeologists and historians of sport explore the origins of the Games, compare the ancient and the modern, discuss the organization and financing of such massive athletic festivals, and examine the participation ,or the troubling lack of it, by women. Onward to the Olympics bridges the historical divide between the ancient and the modern and concludes with a thought-provoking final essay that attempts to predict the future of the Olympics over the twenty-first century.
356 kr
Skickas inom 7-10 vardagar
From the emergence of the COVID pandemic in early 2020 through the delayed staging of the Tokyo Olympic games in summer 2021, A Games Changer takes the reader behind the scenes to explore the myriad challenges the International Olympic Committee (IOC) and Japanese officials faced during the months of uncertainty leading up not only to the postponement of the Games but also to their delayed.Drawing on a thorough review of contemporary newspaper and magazine coverage as well as personal interviews with current and former IOC officials, Stephen R. Wenn and Robert K. Barney examine Japan’s rising excitement in 2019 as preparations for the Games accelerated; whispers of a mysterious disease spreading first in China, then worldwide; organizers’ initial resolve to press forward with the Games; the tumultuous discussions that ultimately resulted in the joint March 2020 decision by Japanese Prime Minister Shinzo Abe and IOC President Thomas Bach to postpone the Games; and the numerous negotiations with venues, media, and sponsors required to extend contracts and protect all parties’ health. Wenn and Barney reveal how human relationships—among planners, politicians, competitors, and vaccine researchers—were vital to presenting an Olympics where, in July and August 2021, world records were set, deferred dreams were achieved, and fears of a superspreader event went unrealized.While tracing the struggles of multiple athletes who had to pause their Olympic hopes and training as COVID-19 closed the world, Wenn and Barney focus on the journey of Canadian decathlete Damian Warner and his coach, Gar Leyshon. Denied his usual training venues, he prepared for the rescheduled Games with ingenuity, determination, and adaptability, reflective of the resilience demonstrated by Tokyo’s Olympians around the globe. The authors’ close account of Warner’s two days in Tokyo recaptures the excitement and drama of sport that home viewers sorely needed amid pandemic lockdowns and incalculable personal loss.