Stephen Westland – författare

Each topic is carefully introduced at three levels to aid student understanding. First, theoretical ideas and background information are discussed, then explanations of mathematical solutions follow and finally practical solutions are presented using MATLAB. The content includes:

This 2nd edition contains substantial new and revised material, including three innovative chapters on colour imaging, psychophysical methods, and physiological colour spaces; the MATLAB toolbox has been extended with a professional, optimized, toolbox to go alongside the current teaching toolbox; and a java toolbox has been added which will interest users who are writing web applications and/or applets or mobile phone applications. Computational Colour Science Using MATLAB 2nd Edition is an invaluable resource for students taking courses in colour science, colour chemistry and colour physics as well as technicians and researchers working in the area. In addition, it acts a useful reference for professionals and researchers working in colour dependent industries such as textiles, paints, print & electronic imaging.

Review from First Edition: “…highly recommended as a concise introduction to the practicalities of colour science…” (Color Technology, 2004)

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.

It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.

Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.

Supplementary online resources can be found at www.routledge.com/9781032541860 and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.

It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.

Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.

Supplementary online resources can be found at www.routledge.com/9781032541860 and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.

Each topic is carefully introduced at three levels to aid student understanding. First, theoretical ideas and background information are discussed, then explanations of mathematical solutions follow and finally practical solutions are presented using MATLAB. The content includes:

This 2nd edition contains substantial new and revised material, including three innovative chapters on colour imaging, psychophysical methods, and physiological colour spaces; the MATLAB toolbox has been extended with a professional, optimized, toolbox to go alongside the current teaching toolbox; and a java toolbox has been added which will interest users who are writing web applications and/or applets or mobile phone applications. Computational Colour Science Using MATLAB 2nd Edition is an invaluable resource for students taking courses in colour science, colour chemistry and colour physics as well as technicians and researchers working in the area. In addition, it acts a useful reference for professionals and researchers working in colour dependent industries such as textiles, paints, print & electronic imaging.

Review from First Edition: “…highly recommended as a concise introduction to the practicalities of colour science…” (Color Technology, 2004)

This book delves into the nuanced interplay of colour in human perception and its applications across diverse fields, highlighting the transformative impact on art, design, digital media, and technology. The book introduces an innovative approach by integrating scientific research with practical applications, making it a pivotal resource for designers, psychologists, and technologists. Its scope ranges from foundational aspects of colour vision to futuristic applications in virtual reality and artificial intelligence, offering fresh insights and forecasting emerging trends. This comprehensive exploration is essential for anyone interested in the strategic use of colour to enhance user experience and cultural expressions.