Steve Derne - Böcker

Men in India are attracted to Hindi films partly because of their attraction to depictions of modern lifestyles. Dern^D'e argues that films help men handle their ambivalence about modernity by rooting their sense of Indianness in women's acceptance of traditional food habits, clothing, and gender subordination. The book is one of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences.Dern^D'e considers the effects of films' eroticization of domination and submission on men's sexuality. The study provides ethnographic support for Mulvey's argument that filmgoing prompts men to make women the object of a controlling look. The book shows how films invent new ideologies of male dominance by associating Indianness with limitations on women's movements, and by portraying men as rational and modern, and women as emotional and traditional. One of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences, the book contributes to a rethinking of some key arguments in media studies. While media studies have rightly focused on how films prompt men to gaze at women, this study shows that films simultaneously encourage men to see themselves as the object of controlling looks. Dern^D'e exposes as one-sided the scholarly emphasis on how Indians value hierarchy and group guidance, asserting that Indian films instead celebrate individualism and love.

By examining how Hindu men talk about marriage and family, this book shows how culture reinforces male dominance in Hindu society.In Culture in Action Derne explores the interconnections between male dominance, joint-family living, Indian emotional life, and a cultural focus on group pressures. Derne emphasizes the Hindu focus on the social group, but shows that men often distance themselves from group culture by marrying for love, separating from their parents, or embracing closeness with their wives.Derne's suggestion that Indian men's cultural focus on the group limits men's and women's strategies for breaking cultural norms offers a new approach to understanding how culture constrains. He shows how the child-rearing practices and emotional tensions associated with joint-family living shape Indians' group emphasis. This approach suggests that the Hindu focus on the group is intimately connected with male dominance.