104 kr
Skickas inom 5-8 vardagar
104 kr
Skickas inom 5-8 vardagar
94 kr
Skickas
106 kr
Skickas
106 kr
Skickas
106 kr
Skickas
94 kr
Skickas
106 kr
Skickas
106 kr
Skickas
91 kr
Skickas
106 kr
Tillfälligt slut
35 kr
Läs direkt efter köp
51 kr
Läs direkt efter köp
1 370 kr
Skickas inom 5-8 vardagar
121 kr
Skickas inom 5-8 vardagar
234 kr
Läs direkt efter köp
221 kr
Skickas inom 5-8 vardagar
179 kr
Skickas inom 5-8 vardagar
1 307 kr
Läs direkt efter köp
2 291 kr
Skickas inom 10-15 vardagar
788 kr
Skickas inom 10-15 vardagar
153 kr
Skickas inom 5-8 vardagar
925 kr
Läs direkt efter köp
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer.
This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It''s also been expanded to include exercises and new cases for students and tutors using the book as a text.
925 kr
Läs direkt efter köp
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer.
This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It''s also been expanded to include exercises and new cases for students and tutors using the book as a text.
Promotional Culture and Contemporary Social Life
1 057 kr
Skickas inom 5-8 vardagar
1 011 kr
Skickas inom 5-8 vardagar
341 kr
Läs direkt efter köp
288 kr
Skickas inom 5-8 vardagar
216 kr
Läs direkt efter köp
155 kr
Skickas inom 7-10 vardagar
Rugby, Commerce, and Cultural Politics in the Age of Globalization
505 kr
Skickas inom 5-8 vardagar