Steve Robinson - Böcker

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you…  Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.Understand the positive impact of building a business based on biblical principles.Receive an insider’s look at the evolution of one of America’s most beloved brands.Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Neighbourhood planning offers a critical analysis of community-based planning activity in England, framed within a broader view of collaborative rationality and its limits. From the recent experience of drawing up parish plans, and attempts to connect these to formal policy frameworks, it identifies lessons for future planning at the neighbourhood scale. It is not a manual on community planning practice, nor does it provide a formula for producing parish or neighbourhood plans. But in the context of the latest 'localism' agenda in England it, first, examines the potential contribution of neighbourhood planning to building a 'collaborative democracy' and, second, asks how much movement towards genuine local partnership, and consensus around development decisions, can be achieved through the rescaling of 'statutory' planning as opposed to expending greater effort locally on building stronger relationships, and generating trust, between 'people and planning'

Neighbourhood planning offers a critical analysis of community-based planning activity in England, framed within a broader view of collaborative rationality and its limits. From the recent experience of drawing up parish plans, and attempts to connect these to formal policy frameworks, it identifies lessons for future planning at the neighbourhood scale. It is not a manual on community planning practice, nor does it provide a formula for producing parish or neighbourhood plans. But in the context of the latest 'localism' agenda in England it, first, examines the potential contribution of neighbourhood planning to building a 'collaborative democracy' and, second, asks how much movement towards genuine local partnership, and consensus around development decisions, can be achieved through the rescaling of 'statutory' planning as opposed to expending greater effort locally on building stronger relationships, and generating trust, between 'people and planning'