Steven McGuire – författare

Trade has always been an intensely political activity. Its conduct determines the well-being of entire national communities, and expansion of trade since the Second World War has been one of the major engines of world economic growth. In this new, fully updated edition, leading experts from around the world provide a comprehensive overview of the politics of international trade in the twenty-first century. The book explains the changing political environment in which trade policy is shaped, the core political issues, the future trade agenda and the role of the key actors.

Subjects covered include:

Trade has always been an intensely political activity. Its conduct determines the well-being of entire national communities, and expansion of trade since the Second World War has been one of the major engines of world economic growth. In this new, fully updated edition, leading experts from around the world provide a comprehensive overview of the politics of international trade in the twenty-first century. The book explains the changing political environment in which trade policy is shaped, the core political issues, the future trade agenda and the role of the key actors.

Subjects covered include:

The Academy of International Business (UK and Ireland Chapter)

Published in association with the UK and Ireland Chapter of the Academy of International Business.

This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.