Stuart St P Slatter – författare
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2 produkter
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Inbunden, 2014
2198 kr
Lägg i varukorg
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market …
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Häftad, 2015
817 kr
Lägg i varukorg
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market …