Stuart Wall – författare

Building on the strength of the first edition, Quantitative Methods for Business and Economics provides a simple introduction to the mathematical and statistical techniques needed in business. This book is accessible and easy to use, with the emphasis clearly on how to apply quantitative techniques to business situations. It includes numerous real world applications and many opportunities for student interaction. It is clearly focused on business, management and economics students taking a single module in Quantitative Methods.

Economics 4th edition  is a concise introduction to the core principles of economics, aimed at students taking their first, and probably only, one semester course in Economics.  These students may be taking a business related degree, or may be from other degree schemes in the university taking a service course in Introductory Economics. 

There is a balanced split between the micro and macro economics section and the use of case studies and numerous examples makes this a lively little book for the reader. The real difference that this book offers the student is the amount and variety of questioning material that will really test their understanding.

 

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:

·    What are the characteristics for successful entry into new international markets?

·    How can ‘sustainability’ affect decision making within businesses?

·    Why are today’s global investors so concerned about national debt issues?

·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

·    What strategies can companies such as BP use to repair damaged global reputations?

It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.   

Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today.

Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the ‘real world’

This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills.

 

Each chapter:

 

Applies a range of quantitative techniques to business decisions at all stages of the product life cycle Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy Explores numerous real world applications, providing many opportunities for student interaction with the topic

 

Quantitative Methods for Business and Management is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master’s degrees.

 

Stuart Wall is Professor of Business and Economics at the Ashcroft International

Business School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years.

 

Chris Mitchell has taught quantitative methods to a wide range of students at

undergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further.

 

 

Please note that the product you are purchasing does not include MyMathLab.

 

MyMathLab

 

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMathLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMathLab to accelerate your learning?  You need both an access card and a course ID to access MyMathLab.

 

These are the steps you need to take:

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Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2.  Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMathLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMathLab (ISBN:9781292064369)

4.  If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.mymathlab.com to buy access to this interactive study programme.

 

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

 

Welcome to Economics Express – a series of short books to help you:

·    take exams with confidence

·    prepare and deliver successful assignments

·    understand quickly

·    revise and prepare effectively.

 

As you embark on your economic journey, this series of books will be your helpful companion.  They are not meant to replace your lectures, textbooks, seminars or any other sources suggested by your lecturers.  Rather, as you come to an exam or an assignment, they will help you to revise and prepare effectively. 

 

Whatever form your assessment might take, each book in the series will help you to build up the skills and knowledge you will need to maximise your performance. Each topic-based chapter will outline the key information and analysis, provide sample questions with responses, and give you the assessment advice and exam tips you will need to produce effective assessments based on these core topics. 

 

A companion website provides supporting resources for self testing, assessment, exam practice and answers to questions in the book.

 

Stuart Wall is series editor and Professor of Business and Economics Education. He is one of the UK’s leading authors across a wide range of economic areas, with many of his textbooks translated into Chinese, Russian and other foreign languages. Stuart has extensive experience of assessing students’ work in economics from many UK and overseas universities.

Economics Express

· Take exams with confidence

· Prepare for assessments with ease

· Understand quickly

· Revise effectively

 

 

We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

 

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Competitiveness is one of the key themes in the current debate about national economic performance. A vast array of statistical data is usually assembled by national governments to demonstrate a closing or widening of productivity or trade 'gaps' with other countries or groups of countries. The authors of this book argue that far too little attention has been paid to the often subtle, but highly significant, organisational and cultural characteristics which underpin production and trade in a globalised economy. Dimensions of Competitiveness suggests that awareness of the impacts of this neglected dimension of competitiveness can, together with appropriate corrective action, significantly improve corporate and national performance.While considering a variety of more conventional dimensions of international competitiveness, the authors challenge many established tenets. A number of policy prescriptions are outlined as a result. Attention is also paid to some of the key distributive and infrastructural roles in enhancing international competitiveness including facilitating labour and capital mobility and providing efficient transport systems.