Subir Bandyopadhyay - Böcker

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:The growth in user-generated content.The growing influence of AI in content creation, including virtual influencers.The development and utilization of social media analytics.The use of social media as the primary search engine.The relationship between social media and the customer experience of the brand.Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:The growth in user-generated content.The growing influence of AI in content creation, including virtual influencers.The development and utilization of social media analytics.The use of social media as the primary search engine.The relationship between social media and the customer experience of the brand.Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void.Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include:• The consumer journey in a social media world• Social media and customer relationship management (CRM)• Social media marketing goals and objectives• Social media and recruitment• Microblogging strategyAnd many more.The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void.Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include:• The consumer journey in a social media world• Social media and customer relationship management (CRM)• Social media marketing goals and objectives• Social media and recruitment• Microblogging strategyAnd many more.The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Optical networks and the related technologies, network management software and services have undergone remarkable developments, and such networks are now the ultra-high-speed backbone networks for communication. Wavelength-Division Multiplexing (WDM), the ability to support multiple communication pathways over the same fiber, enables efficient use of the enormous capability for data communication of optical networks. This book gives a broad overview of techniques used in the design of WDM networks for efficient dissemination of information in computer networks. It starts with an overview of the hardware components, then provides a thorough review of WDM, wavelength-routed networks, algorithms for route and wavelength assignment, design of broadcast and select networks, logical topology design, and techniques to handle faults and algorithms for efficient use of optical networks. Each topic has been covered rigorously with emphasis on detailed explanations of the approaches used, starting from the fundamentals up to the state of the art. The optimization techniques covered in the book include graph-theoretic algorithms, mixed-integer linear programming and heuristics. The book is intended for beginners as well as for specialists, and the reader should be able to design WDM networks and follow developments in the field. Each chapter contains a detailed, annotated bibliography. There are numerous exercises for the reader to test understanding of the subject, while readers unfamiliar with mathematical programming techniques and network flow optimization are offered short, easy-to-understand appendices at the end of the book.