An inspiration to a generation of entrepreneurs, Subroto Bagchi considers himself a career salesman, of products, services and ideas. In his new book, Sell, Bagchi presents the concepts of selling and salesmanship from his unique perspective. Through stories and anecdotes drawn from his repertoire of experiences, extensive reading and the careers of ace professionals he has encountered in his life, Bagchi touches on each stage of the traditional selling process and elaborates on the skills, tools and nuances that he believes can take the profession to the realm of art – and sometimes even wizardry.Dip into this book to get insights into:• How knowing about the life-cycle of the coho salmon will help you prospect better;• Distinguishing real customers with purchasing power from time-wasters who will merely give you the runaround;• How creating a playbook well in advance can guarantee you a sale;• The transformational effect of believing in the value of your product and how you can bring your customer around to share your vision;• Why the power of persuasion ranks higher than the power to convince, and why persistence tends to become meaningless after a point.Marked by Bagchi’s characteristic wisdom and practicality, Sell is a rich, illuminating and contemporary treatise on salesmanship that dispels a narrow view of the act of selling and redefines it as a skill every professional needs to succeed in their career.

‘Unlike an operation to catch rabbits, trapping an elephant calls for expertise over enthusiasm. Those who hunt rabbits are rarely able to rope in elephants.’In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore what organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his experiences as co-founder, and subsequently Chairman, of Mindtree Ltd, as well as practical advice on growth-related issues such as dealing with consultants or navigating strategy traps and M&As, Bagchi demonstrates a crucial point: Organizations with real ambition to get to the top need to embrace the idea of scale. The book leads you to evaluate: • Is your organization’s infrastructure designed to evolve and ultimately mimic the simultaneity of a living organism?• Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay? • Does your sales force have as many hunters as it has farmers? Or is it dominated by a grizzly who just waits for the salmon to land in its mouth?• In a fiercely competitive environment, are you really stepping ‘out of the box’ and learning from unusual sources?Engaging, wise and thoroughly accessible, this book is a must-read for everyone in every organization seeking breakout success.

From India''s bestselling business books author, this exclusive ebook brings together two outstanding pieces by Subroto Bagchi, co-founder and presently Chairman, Mindtree, and bestselling author of business books in India.In ''The Idea of Leadership'', he draws upon examples from across industries and businesses to outline the essential qualities of a true leader, while in ''Our Search for Innovation'' he gives a remarkably insightful account of the nature of innovation, and through lively, everyday instances highlights how innovation is a state of being, not something to be simply aspired to.Marked by Bagchi’s trademark wit and wisdom, and enlightening at every turn, On Leadership and Innovation is a stimulating read. In a bonus chapter, readers will also get a glimpse into Bagchi’s latest bestselling book, The Elephant Catchers, published by Hachette India in 2013.

An inspiration to a generation of entrepreneurs, Subroto Bagchi considers himself a career salesman, of products, services and ideas. In his new book, Sell, Bagchi presents the concepts of selling and salesmanship from his unique perspective. Through stories and anecdotes drawn from his repertoire of experiences, extensive reading and the careers of ace professionals he has encountered in his life, Bagchi touches on each stage of the traditional selling process and elaborates on the skills, tools and nuances that he believes can take the profession to the realm of art – and sometimes even wizardry.Dip into this book to get insights into:• How knowing about the life-cycle of the coho salmon will help you prospect better;• Distinguishing real customers with purchasing power from time-wasters who will merely give you the runaround;• How creating a playbook well in advance can guarantee you a sale;• The transformational effect of believing in the value of your product and how you can bring your customer around to share your vision;• Why the power of persuasion ranks higher than the power to convince, and why persistence tends to become meaningless after a point.Marked by Bagchi’s characteristic wisdom and practicality, Sell is a rich, illuminating and contemporary treatise on salesmanship that dispels a narrow view of the act of selling and redefines it as a skill every professional needs to succeed in their career.

‘Unlike an operation to catch rabbits, trapping an elephant calls for expertise over enthusiasm. Those who hunt rabbits are rarely able to rope in elephants.’In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore what organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his experiences as co-founder, and subsequently Chairman, of Mindtree Ltd, as well as practical advice on growth-related issues such as dealing with consultants or navigating strategy traps and M&As, Bagchi demonstrates a crucial point: Organizations with real ambition to get to the top need to embrace the idea of scale. The book leads you to evaluate: • Is your organization’s infrastructure designed to evolve and ultimately mimic the simultaneity of a living organism?• Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay? • Does your sales force have as many hunters as it has farmers? Or is it dominated by a grizzly who just waits for the salmon to land in its mouth?• In a fiercely competitive environment, are you really stepping ‘out of the box’ and learning from unusual sources?Engaging, wise and thoroughly accessible, this book is a must-read for everyone in every organization seeking breakout success.

From India''s bestselling business books author, this exclusive ebook brings together two outstanding pieces by Subroto Bagchi, co-founder and presently Chairman, Mindtree, and bestselling author of business books in India.In ''The Idea of Leadership'', he draws upon examples from across industries and businesses to outline the essential qualities of a true leader, while in ''Our Search for Innovation'' he gives a remarkably insightful account of the nature of innovation, and through lively, everyday instances highlights how innovation is a state of being, not something to be simply aspired to.Marked by Bagchi’s trademark wit and wisdom, and enlightening at every turn, On Leadership and Innovation is a stimulating read. In a bonus chapter, readers will also get a glimpse into Bagchi’s latest bestselling book, The Elephant Catchers, published by Hachette India in 2013.