Susan Fournier – författare
Visar alla böcker från författaren Susan Fournier. Handla med fri frakt och snabb leverans.
6 produkter
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
Inbunden, 2012
2600 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
Häftad, 2013
942 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
E-bok, 2012
1106 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
E-bok, 2012
1106 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
Strong Brands, Strong Relationships
Av Susan Fournier, Michael J Breazeale m. fl.
Inbunden, 2015
2996 kr
Lägg i varukorg
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand …
Strong Brands, Strong Relationships
Av Susan Fournier, Michael J Breazeale m. fl.
Häftad, 2015
918 kr
Lägg i varukorg
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand …
