Susan L. Slocum – författare

The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination.

Covering a range of crucial topics such as mass tourism, alternative tourism, human capital management, and many more, this book incorporates a global curriculum that widens the sustainable tourism debate to include theoretical perspectives, applied research, best-practice frameworks, business tools, and case studies, facilitating a more comprehensive sustainable tourism educational strategy. Information on how to effectively implement strategies that can be applied to business environments, entrepreneurship, and job skills to enhance career preparation is at the forefront of this textbook.

Highly illustrated and with an interactive companion website including bonus learning materials, this is the ideal textbook for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.

The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination.

Covering a range of crucial topics such as mass tourism, alternative tourism, human capital management, and many more, this book incorporates a global curriculum that widens the sustainable tourism debate to include theoretical perspectives, applied research, best-practice frameworks, business tools, and case studies, facilitating a more comprehensive sustainable tourism educational strategy. Information on how to effectively implement strategies that can be applied to business environments, entrepreneurship, and job skills to enhance career preparation is at the forefront of this textbook.

Highly illustrated and with an interactive companion website including bonus learning materials, this is the ideal textbook for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.

Former communist countries face unique issues in developing and marketing tourism businesses, communities, and attractions because of centralized polices that discouraged international influences. While soviet economies relied on state policies to facilitate community development, the success of capitalism lies in access to a variety of resources, such as the environment, fiscal services, infrastructure, and market knowledge at the local level. Moreover, communal societies potentially possess social capital that can provide unique economic development opportunities. This book incorporates a regional perspective that widens the tourism development debate to include theoretical analyses, applied research, and case studies that document the broader successes and challenges that affect tourism stakeholders and addresses the necessary elements that facilitate a comprehensive tourism development strategy in emerging and transitioning former communist countries.

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.