This book presents a wide-ranging survey of the scope and significance of international human rights law. Arranged thematically in alphabetical format, it side-steps the traditional categories of human rights law, to investigate rights in the specific contexts in which they are invoked, debated, and considered. This book is an informative and accessible guide to key issues confronting international human rights law today.

This book is concerned with the history of the idea of human rights. It offers a fresh approach that puts aside familiar questions such as ''Where do human rights come from?'' and ''When did human rights begin?'' for the sake of looking into connections between debates about the rights of man and developments within the history of capitalism. The focus is on England, where, at the end of the eighteenth century, a heated controversy over the rights of man coincided with the final enclosure of common lands and the momentous changes associated with early industrialisation. Tracking back still further to sixteenth- and seventeenth-century writing about dispossession, resistance and rights, the book reveals a forgotten tradition of thought about central issues in human rights, with profound implications for their prospects in the world today.

This book is concerned with the history of the idea of human rights. It offers a fresh approach that puts aside familiar questions such as ''Where do human rights come from?'' and ''When did human rights begin?'' for the sake of looking into connections between debates about the rights of man and developments within the history of capitalism. The focus is on England, where, at the end of the eighteenth century, a heated controversy over the rights of man coincided with the final enclosure of common lands and the momentous changes associated with early industrialisation. Tracking back still further to sixteenth- and seventeenth-century writing about dispossession, resistance and rights, the book reveals a forgotten tradition of thought about central issues in human rights, with profound implications for their prospects in the world today.

The promotion of democracy is today a familiar feature of foreign policy and an accepted part of the activities of international organizations. Should international law join in this move to promote democratic political arrangements? If so, on what basis, and with which of the many competing conceptions of democracy? Drawing on an eclectic range of source material, the author examines current debates about the emergence of an international legal `norm of democratic governance', and considers how proposals for such a norm might be rearticulated to meet some of the concerns to which they give rise. She also uses these debates to illustrate some more general points about approaches to the study of international law. In doing so, she seeks to defend an approach to international legal scholarship that takes its cue from the tradition of ideology critique.

What do human rights mean in an age of counter-terrorism? How does globalization affect the protection of human rights? Can human rights contribute to the eradication of hunger and the promotion of education for all? This book presents a wide-ranging survey of the scope and significance of international human rights law. Arranged thematically in alphabetical format, it side-steps the traditional categories of human rights law, to investigate rights in the specific contexts in which they are invoked, debated, and considered. Entries are included on traditional topics such as children, the death penalty, and housing, along with newer issues such as culture, sexuality, and terrorism. Each entry introduces key concepts, norms and debates, and additionally contains suggestions for further reading. Throughout, the aim is to invite reflection on human rights in a way that avoids idealization. For the authors, international human rights law is a process or tool, which is neither inherently beneficent nor essentially problematic, but always potentially both. This book provides the reader with the necessary background to understand, evaluate and, above all, deploy human rights as a strategy for change in the contemporary world.This is an open access title available under the terms of a [CC BY-NC-ND 4.0 International] licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations

The promotion of democracy is today a familiar feature of foreign policy, and an accepted part of the activities of international organizations. Should international law join in this move to promote democratic political arrangements? If so, on what basis, and with which of the many competing conceptions of democracy? Drawing on an eclectic range of source material, the author examines current debates about the emergence of an international legal 'norm of democratic governance', and considers how proposals for such a norm might be rearticulated to meet some of the concerns to which they give rise. She also uses these debates to illustrate some more general points about approaches to the study of international law. In doing so, she seeks to defend an approach to international legal scholarship that takes its cue from the tradition of ideology critique.

This book is concerned with the history of the idea of human rights. It offers a fresh approach that puts aside familiar questions such as 'Where do human rights come from?' and 'When did human rights begin?' for the sake of looking into connections between debates about the rights of man and developments within the history of capitalism. The focus is on England, where, at the end of the eighteenth century, a heated controversy over the rights of man coincided with the final enclosure of common lands and the momentous changes associated with early industrialisation. Tracking back still further to sixteenth- and seventeenth-century writing about dispossession, resistance and rights, the book reveals a forgotten tradition of thought about central issues in human rights, with profound implications for their prospects in the world today.

Against expectations that the turn away from state socialism would likewise initiate a turn away from Marxist thought, recent years have seen a resurgence of interest in Marxism and its reassessment by a new generation of theorists. This book pursues that interest with specific reference to international law. It presents a sustained and fascinating exploration of the pertinence of Marxist ideas, concepts and analytical practices for international legal enquiry from a range of angles. Essays consider the relationship between Marxism and critical approaches to international law, the legacy of Soviet international legal theory, the bearing of Marxism for the analysis of international trade law and human rights, and the significance for international legal enquiry of such Marxist concepts as the commodity, praxis and exploitation.

Against expectations that the turn away from state socialism would likewise initiate a turn away from Marxist thought, recent years have seen a resurgence of interest in Marxism and its reassessment by a new generation of theorists. This book pursues that interest with specific reference to international law. It presents a sustained and fascinating exploration of the pertinence of Marxist ideas, concepts and analytical practices for international legal enquiry from a range of angles. Essays consider the relationship between Marxism and critical approaches to international law, the legacy of Soviet international legal theory, the bearing of Marxism for the analysis of international trade law and human rights, and the significance for international legal enquiry of such Marxist concepts as the commodity, praxis and exploitation.

For the first time, the life story of Betty Crocker, America's First Lady of Food, is told in a fully illustrated biography of our country's most beloved—and fictional—culinary icon.In 1945, Fortune named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, Betty Crocker has grown over eight decades into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company—one of the forerunners to General Mills—chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking—and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show during the Great Depression and World War II, broadcasting money-saving recipes, rationing tips, and messages of hope. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look—through words and images—at an American icon situated between profound symbolism and classic kitchen kitsch.

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a “friend to homemakers” for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. “She” was actually the women of the Home Service Department who signed Betty’s name. Eventually, Betty Crocker’s local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America’s First Lady of Food. Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.

A central concept in international human rights law and many national constitutions is human dignity. Departing from established approaches to dignity in philosophy and legal theory, Susan Marks takes dignity in everyday life ('dignified care', 'dignity in the workplace', etc.) as a starting point for reconsidering the concept's history and significance. The result is a highly original work which gives particular attention to colonial and post-colonial engagements with dignity, and emphasises the character of human dignity as not just an idea or abstract value, but also a lived experience that cannot be understood without reference to social structures and the inequalities and hierarchies they reproduce. If dignity is an attribute which all human beings possess purely by virtue of being human, Marks shows that it is also an element within the systemic operations of privilege and power.

A central concept in international human rights law and many national constitutions is human dignity. Departing from established approaches to dignity in philosophy and legal theory, Susan Marks takes dignity in everyday life ('dignified care', 'dignity in the workplace', etc.) as a starting point for reconsidering the concept's history and significance. The result is a highly original work which gives particular attention to colonial and post-colonial engagements with dignity, and emphasises the character of human dignity as not just an idea or abstract value, but also a lived experience that cannot be understood without reference to social structures and the inequalities and hierarchies they reproduce. If dignity is an attribute which all human beings possess purely by virtue of being human, Marks shows that it is also an element within the systemic operations of privilege and power.

What is evidence-based nursing? Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes.

Evidence-based Nursing is a practical guide to evidence-based nursing for students and practitioners. Proceeding step-by-step, it enables nurses to understand and evaluate the different types of evidence that are available, and to critically appraise the studies that lay behind them. It also considers the ways in which these findings can be implemented in clinical practice, and how research can be practically applied to clinical-decision making.

Easy to use step-by-step approach Explores all aspects of the evidence-based nursing process Includes updates of popular articles from Evidence-based Nursing Examines dissemination and implementation of research findings in clinical practice Includes clinical scenarios Chapters include learning exercises to aid understanding

Evidence-based Nursing is a vital resource for students and practitioners wanting to learn more about research based nursing methods.

What is evidence-based nursing? Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes.

Evidence-based Nursing is a practical guide to evidence-based nursing for students and practitioners. Proceeding step-by-step, it enables nurses to understand and evaluate the different types of evidence that are available, and to critically appraise the studies that lay behind them. It also considers the ways in which these findings can be implemented in clinical practice, and how research can be practically applied to clinical-decision making.

Easy to use step-by-step approach Explores all aspects of the evidence-based nursing process Includes updates of popular articles from Evidence-based Nursing Examines dissemination and implementation of research findings in clinical practice Includes clinical scenarios Chapters include learning exercises to aid understanding

Evidence-based Nursing is a vital resource for students and practitioners wanting to learn more about research based nursing methods.

What is evidence-based nursing? Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes. Evidence-based Nursing is a practical guide to evidence-based nursing for students and practitioners. Proceeding step-by-step, it enables nurses to understand and evaluate the different types of evidence that are available, and to critically appraise the studies that lay behind them. It also considers the ways in which these findings can be implemented in clinical practice, and how research can be practically applied to clinical-decision making. Easy to use step-by-step approachExplores all aspects of the evidence-based nursing processIncludes updates of popular articles from Evidence-based NursingExamines dissemination and implementation of research findings in clinical practiceIncludes clinical scenariosChapters include learning exercises to aid understandingEvidence-based Nursing is a vital resource for students and practitioners wanting to learn more about research based nursing methods.

For the first time, the life story of Betty Crocker, America''s First Lady of Food, is told in a fully illustrated biography of our country''s most beloved—and fictional—culinary icon.In 1945, Fortune named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America''s First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, Betty Crocker has grown over eight decades into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company—one of the forerunners to General Mills—chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking—and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show during the Great Depression and World War II, broadcasting money-saving recipes, rationing tips, and messages of hope. At the height of Betty Crocker''s popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker''s Picture Cook Book was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look—through words and images—at an American icon situated between profound symbolism and classic kitchen kitsch.

This book presents a wide-ranging survey of the scope and significance of international human rights law. Arranged thematically in alphabetical format, it side-steps the traditional categories of human rights law, to investigate rights in the specific contexts in which they are invoked, debated, and considered. This book is an informative and accessible guide to key issues confronting international human rights law today.

This book is concerned with the history of the idea of human rights. It offers a fresh approach that puts aside familiar questions such as ''Where do human rights come from?'' and ''When did human rights begin?'' for the sake of looking into connections between debates about the rights of man and developments within the history of capitalism. The focus is on England, where, at the end of the eighteenth century, a heated controversy over the rights of man coincided with the final enclosure of common lands and the momentous changes associated with early industrialisation. Tracking back still further to sixteenth- and seventeenth-century writing about dispossession, resistance and rights, the book reveals a forgotten tradition of thought about central issues in human rights, with profound implications for their prospects in the world today.

This book is concerned with the history of the idea of human rights. It offers a fresh approach that puts aside familiar questions such as ''Where do human rights come from?'' and ''When did human rights begin?'' for the sake of looking into connections between debates about the rights of man and developments within the history of capitalism. The focus is on England, where, at the end of the eighteenth century, a heated controversy over the rights of man coincided with the final enclosure of common lands and the momentous changes associated with early industrialisation. Tracking back still further to sixteenth- and seventeenth-century writing about dispossession, resistance and rights, the book reveals a forgotten tradition of thought about central issues in human rights, with profound implications for their prospects in the world today.

The promotion of democracy is today a familiar feature of foreign policy and an accepted part of the activities of international organizations. Should international law join in this move to promote democratic political arrangements? If so, on what basis, and with which of the many competing conceptions of democracy? Drawing on an eclectic range of source material, the author examines current debates about the emergence of an international legal `norm of democratic governance', and considers how proposals for such a norm might be rearticulated to meet some of the concerns to which they give rise. She also uses these debates to illustrate some more general points about approaches to the study of international law. In doing so, she seeks to defend an approach to international legal scholarship that takes its cue from the tradition of ideology critique.

What do human rights mean in an age of counter-terrorism? How does globalization affect the protection of human rights? Can human rights contribute to the eradication of hunger and the promotion of education for all? This book presents a wide-ranging survey of the scope and significance of international human rights law. Arranged thematically in alphabetical format, it side-steps the traditional categories of human rights law, to investigate rights in the specific contexts in which they are invoked, debated, and considered. Entries are included on traditional topics such as children, the death penalty, and housing, along with newer issues such as culture, sexuality, and terrorism. Each entry introduces key concepts, norms and debates, and additionally contains suggestions for further reading. Throughout, the aim is to invite reflection on human rights in a way that avoids idealization. For the authors, international human rights law is a process or tool, which is neither inherently beneficent nor essentially problematic, but always potentially both. This book provides the reader with the necessary background to understand, evaluate and, above all, deploy human rights as a strategy for change in the contemporary world.This is an open access title available under the terms of a [CC BY-NC-ND 4.0 International] licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations

The promotion of democracy is today a familiar feature of foreign policy, and an accepted part of the activities of international organizations. Should international law join in this move to promote democratic political arrangements? If so, on what basis, and with which of the many competing conceptions of democracy? Drawing on an eclectic range of source material, the author examines current debates about the emergence of an international legal 'norm of democratic governance', and considers how proposals for such a norm might be rearticulated to meet some of the concerns to which they give rise. She also uses these debates to illustrate some more general points about approaches to the study of international law. In doing so, she seeks to defend an approach to international legal scholarship that takes its cue from the tradition of ideology critique.

This book is concerned with the history of the idea of human rights. It offers a fresh approach that puts aside familiar questions such as 'Where do human rights come from?' and 'When did human rights begin?' for the sake of looking into connections between debates about the rights of man and developments within the history of capitalism. The focus is on England, where, at the end of the eighteenth century, a heated controversy over the rights of man coincided with the final enclosure of common lands and the momentous changes associated with early industrialisation. Tracking back still further to sixteenth- and seventeenth-century writing about dispossession, resistance and rights, the book reveals a forgotten tradition of thought about central issues in human rights, with profound implications for their prospects in the world today.

Against expectations that the turn away from state socialism would likewise initiate a turn away from Marxist thought, recent years have seen a resurgence of interest in Marxism and its reassessment by a new generation of theorists. This book pursues that interest with specific reference to international law. It presents a sustained and fascinating exploration of the pertinence of Marxist ideas, concepts and analytical practices for international legal enquiry from a range of angles. Essays consider the relationship between Marxism and critical approaches to international law, the legacy of Soviet international legal theory, the bearing of Marxism for the analysis of international trade law and human rights, and the significance for international legal enquiry of such Marxist concepts as the commodity, praxis and exploitation.

Against expectations that the turn away from state socialism would likewise initiate a turn away from Marxist thought, recent years have seen a resurgence of interest in Marxism and its reassessment by a new generation of theorists. This book pursues that interest with specific reference to international law. It presents a sustained and fascinating exploration of the pertinence of Marxist ideas, concepts and analytical practices for international legal enquiry from a range of angles. Essays consider the relationship between Marxism and critical approaches to international law, the legacy of Soviet international legal theory, the bearing of Marxism for the analysis of international trade law and human rights, and the significance for international legal enquiry of such Marxist concepts as the commodity, praxis and exploitation.

For the first time, the life story of Betty Crocker, America's First Lady of Food, is told in a fully illustrated biography of our country's most beloved—and fictional—culinary icon.In 1945, Fortune named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, Betty Crocker has grown over eight decades into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company—one of the forerunners to General Mills—chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking—and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show during the Great Depression and World War II, broadcasting money-saving recipes, rationing tips, and messages of hope. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look—through words and images—at an American icon situated between profound symbolism and classic kitchen kitsch.

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a “friend to homemakers” for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. “She” was actually the women of the Home Service Department who signed Betty’s name. Eventually, Betty Crocker’s local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America’s First Lady of Food. Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.

A central concept in international human rights law and many national constitutions is human dignity. Departing from established approaches to dignity in philosophy and legal theory, Susan Marks takes dignity in everyday life ('dignified care', 'dignity in the workplace', etc.) as a starting point for reconsidering the concept's history and significance. The result is a highly original work which gives particular attention to colonial and post-colonial engagements with dignity, and emphasises the character of human dignity as not just an idea or abstract value, but also a lived experience that cannot be understood without reference to social structures and the inequalities and hierarchies they reproduce. If dignity is an attribute which all human beings possess purely by virtue of being human, Marks shows that it is also an element within the systemic operations of privilege and power.

A central concept in international human rights law and many national constitutions is human dignity. Departing from established approaches to dignity in philosophy and legal theory, Susan Marks takes dignity in everyday life ('dignified care', 'dignity in the workplace', etc.) as a starting point for reconsidering the concept's history and significance. The result is a highly original work which gives particular attention to colonial and post-colonial engagements with dignity, and emphasises the character of human dignity as not just an idea or abstract value, but also a lived experience that cannot be understood without reference to social structures and the inequalities and hierarchies they reproduce. If dignity is an attribute which all human beings possess purely by virtue of being human, Marks shows that it is also an element within the systemic operations of privilege and power.

What is evidence-based nursing? Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes.

Evidence-based Nursing is a practical guide to evidence-based nursing for students and practitioners. Proceeding step-by-step, it enables nurses to understand and evaluate the different types of evidence that are available, and to critically appraise the studies that lay behind them. It also considers the ways in which these findings can be implemented in clinical practice, and how research can be practically applied to clinical-decision making.

Easy to use step-by-step approach Explores all aspects of the evidence-based nursing process Includes updates of popular articles from Evidence-based Nursing Examines dissemination and implementation of research findings in clinical practice Includes clinical scenarios Chapters include learning exercises to aid understanding

Evidence-based Nursing is a vital resource for students and practitioners wanting to learn more about research based nursing methods.

What is evidence-based nursing? Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes.

Evidence-based Nursing is a practical guide to evidence-based nursing for students and practitioners. Proceeding step-by-step, it enables nurses to understand and evaluate the different types of evidence that are available, and to critically appraise the studies that lay behind them. It also considers the ways in which these findings can be implemented in clinical practice, and how research can be practically applied to clinical-decision making.

Easy to use step-by-step approach Explores all aspects of the evidence-based nursing process Includes updates of popular articles from Evidence-based Nursing Examines dissemination and implementation of research findings in clinical practice Includes clinical scenarios Chapters include learning exercises to aid understanding

Evidence-based Nursing is a vital resource for students and practitioners wanting to learn more about research based nursing methods.

What is evidence-based nursing? Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes. Evidence-based Nursing is a practical guide to evidence-based nursing for students and practitioners. Proceeding step-by-step, it enables nurses to understand and evaluate the different types of evidence that are available, and to critically appraise the studies that lay behind them. It also considers the ways in which these findings can be implemented in clinical practice, and how research can be practically applied to clinical-decision making. Easy to use step-by-step approachExplores all aspects of the evidence-based nursing processIncludes updates of popular articles from Evidence-based NursingExamines dissemination and implementation of research findings in clinical practiceIncludes clinical scenariosChapters include learning exercises to aid understandingEvidence-based Nursing is a vital resource for students and practitioners wanting to learn more about research based nursing methods.

For the first time, the life story of Betty Crocker, America''s First Lady of Food, is told in a fully illustrated biography of our country''s most beloved—and fictional—culinary icon.In 1945, Fortune named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America''s First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, Betty Crocker has grown over eight decades into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company—one of the forerunners to General Mills—chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking—and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show during the Great Depression and World War II, broadcasting money-saving recipes, rationing tips, and messages of hope. At the height of Betty Crocker''s popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker''s Picture Cook Book was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look—through words and images—at an American icon situated between profound symbolism and classic kitchen kitsch.