Susan Romberg – författare

Every successful and well rounded business professional and student knows their business history. Quick access to quotes and expertly selected stories of inspiration make this a great tool for yourself, employees or students. Use a story to open a discussion or kick off a meeting, use a quote to inspire colleagues, or use the guide to inspire yourself to tackle a day, a week or a tough project. Many of the biggest business leaders struggled, persevered, and inspired many around them to do the same. Have this handy guide ready to do the same for you. 6-page Eguide includes: - Inspiration from Influential Leaders - Humble BeginningsLarry Ellison (Cofounder of Oracle)Ursla Burns (Former chairman & CEO of Xerox)Jim Sinegal (Cofounder of Costco)Andrew Carnegie (Founder of Carnegie Steel Company)- Finding Your Calling; PassionGeorge Eastman (Founder of the Eastman Kodak Company)Estée Lauder (Founder of Estée Lauder Companies, Inc.)Walter Percy Chrysler (Founder of Chrysler Corporation)- Twists of FateRay Kroc (Founder of the McDonald's Corporation)Oprah Winfrey (Media Personality & Founder of Harpo Productions)Levi Strauss (Founder of Levi Strauss & Co.)William Procter & James Gamble (Founders of Procter & Gamble Company)- The Big IdeaLarry Page (Cofounder of Google)Reed Hastings (Cofounder & CEO of Netflix)Bill Bowerman (Cofounder of Nike)- Taking RisksHoward Schultz (Executive Chairman of Starbucks)Reid Hoffman (Cofounder of LinkedIn)Herb Kohler Jr. (Former CEO of Kohler)Ruth Handler (Cofounder of Mattel)- PerseveranceJeff Bezos (Founder & CEO of Amazon)Herb Kelleher (Former CEO of Southwest Airlines)Warren Buffett (Investor & Chairman of Berkshire Hathaway)Fred Smith (Founder & CEO of FedEx)- FailureSteve Jobs (Cofounder of Apple Inc.)Milton S. Hershey (Founder of the Hershey Chocolate Company)Walt Disney (Cofounder of the Walt Disney Company)- InnovationKonosuke Matsushita (Founder of Panasonic)Thomas Edison (Cofounder of General Electric)- CompetitionFlorence Nightingale Graham (Founder of Elizabeth Arden)& Helena Rubinstein (Founder of Helena Rubinstein Cosmetics)- Overcoming the OddsMary Kay Ash (Founder of Mary Kay Cosmetics)Do Won & Jin Sook Chang (Founders of Forever 21)Madam C. J. Walker (Founder of Madam C. J. Walker Manufacturing Company)- Leadership & the Importance of a TeamAlfred P. Sloan (Former CEO of General Motors)William R. Hewlett & David Packard (Founders of Hewlett-Packard)- SuccessPierre Omidyar (Founder of eBay)Liz Claiborne (Founder of Liz Claiborne Inc.)John Paul DeJoria (Cofounder of Paul Mitchell Systems & The Patrón Spirits Company)

Every successful business leader, knowledgeable professional, and student knows something about the most influential leaders in business through history and today. Quick access to these leaders and their impact on the business world, leadership strategies, and business trajectories gives you the power of that knowledge in your hand for at a glance reference. Use a leader's background to open a discussion or kick off a meeting, to inspire colleagues, or use the guide to inspire yourself to tackle a day, a week or a tough project. Many of the biggest business leaders struggled, persevered, and inspired many around them to do the same. Have this handy guide ready to do the same for you. 6-page Eguide includes: - What Makes a Business Leader Influential - Early Influencers (late-19th to early-20th Century)Andrew Carnegie (1835–1919)John D. Rockefeller (1839–1937)Aaron Montgomery Ward (1844–1913)Anna Bissell (1846–1934)Henry Ford (1863–1947)Gerard Swope (1872–1957)- Big Business Builders (Mid-20th Century)Thomas Watson Sr. (1874–1956)Walt Disney (1901–1966)Ray Kroc (1902–1984)Sam Walton (1918–1992)Mary Kay Ash (1918–2001)- Technology, Brand & Media Giants (Late-20th Century)Herb Kelleher (1931–)Phil Knight (1938–)Steve Jobs (1955–2011)Bill Gates (1955–)Robert L. Johnson (1946–)Arthur Blank (1942–)Bernie Marcus (1930–)Oprah Winfrey (1954–)Howard Schultz (1953–)- Digital Disruptors (21st Century)Jeff Bezos (1964–)Sergey Brin (1973–)Larry Page (1973–)Elon Musk (1971–)Mark Zuckerberg (1984–)- A Look to the Future - Trends in Leadership  

Businesses of all sizes rely on research everyday to inform decisions, strategic plans, and operations. The tried-and-true methods and sources of research, from trusted periodicals and databases to personal interviews and face-to-face focus groups, have served the business community well for many years in delivering the information organizations need. However, over the last decade, Big Data, digital tools, and associated analytical services have burst onto the scene, changing the game for everyone playing. As both traditional and more modern methods have their merits, this 6 page digital guide aims to compile trusted approaches, available resources, and helpful tips in conducting business research for any organization. 6 page digital guide includes: Why Analyze Data?Business Research TypesUseful Business Research SitesResearch Information on Future TrendsSurveysFocus GroupsSample Focus Group Moderator GuideDefinitions & LanguageOnline Focus Groups: Pros & ConsThe World of Passive Data & AnalyticsSocial MediaThe Future of Business Research