Susan Segal-Horn – författare
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2 produkter
2 produkter
Häftad, Engelska, 2004
486 kr
Skickas inom 5-8 vardagar
The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller. New topics covered include corporate social responsibility, new technology, ethics, strategic alliances, corporate parenting, diversification, and chaos/complexity theory. Guides students through the literature with extensive editorial commentary. Provides an ideal accompaniment to any major strategy textbook. Also of interest to managers seeking to broaden their understanding of the strategic issues facing their organization.
Häftad, Engelska, 2009
1 179 kr
Skickas inom 5-8 vardagar
Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today’s global strategy courses.Key learning features include:Premium Case Studies – a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action – a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions – are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activitiesThis textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.