Susannah Bowen – författare

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

Careers in the media have always been popular, but publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether on traditional books and magazines or online publications. It will help readers to get that all-important first job and includes: Working out if publishing really is for you Overviews of different types of publishing Explanations of different roles and departments (editorial, production, sales, marketing and so on) Top tips on how to make it in the industry Advice from leading industry figures

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands!

Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further.

Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs.

This thoroughly updated edition covers:

The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed

A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work.

Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands!

Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further.

Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs.

This thoroughly updated edition covers:

The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed

A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work.

Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands!Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further.Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs.This thoroughly updated edition covers:The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishingThe growth in tertiary courses in Publishing Studies and internships – are they really the best way in?How to create your CV and a compelling cover letter that gets you noticedA new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work.Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands!Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further.Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs.This thoroughly updated edition covers:The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishingThe growth in tertiary courses in Publishing Studies and internships – are they really the best way in?How to create your CV and a compelling cover letter that gets you noticedA new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work.Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing