Sushmita Biswal Waraich – författare

This comprehensive guide examines how entrepreneurial behaviour solves problems through creative thinking, offering practical frameworks to understand innovation as an identifiable process linked to entrepreneurial success.Creative Problem Solving and Entrepreneurial Thinking: Concepts and Applications offers practical insights into the psychology and process of entrepreneurial problem solving through detailed case studies of successful ventures like Lenskart, Urban Company, and 3M. The book's unique integration of creative thinking, critical analysis, and design thinking provides readers with actionable frameworks to identify opportunities and develop innovative solutions in today's complex business environment. Each chapter builds essential skills through self-reflection activities and "Try it Yourself" exercises that transform theoretical concepts into practical applications. The text balances the psychological, social, and business dimensions of entrepreneurship, offering a holistic approach that emphasizes how creative problem solving becomes the foundation for entrepreneurial behaviour. It will help readers develop a mindset of exploration, curiosity, and collaborative thinking necessary to navigate the entrepreneurial journey from idea generation to innovative behaviour and/or sustainable business development.Creative Problem Solving and Entrepreneurial Thinking: Concepts and Applications is written for undergraduate and postgraduate students studying entrepreneurship, business psychology, and innovation management.