Susie White – författare

Is your business starved of successful new product innovation?

If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.

Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. 

Packed full of practical hands-on innovation tools and exercises, you'll learn how to:

Uncover fresh consumer insights to inspire new product ideas.Identify untapped opportunities where your competitors won't go.Create a three-year pipeline of winning product ideas to fuel business growth.Manage your innovation plans to prioritise resources and maximise in-market success.

Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?

If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.

This is an illustrated guide to varieties, cultivation and care, with step-by-step instructions and over 160 beautiful photographs. It includes a photographic directory of over 60 varieties, including basil, borage, catmint, chives, fennel, lavender, marjoram, mint, parsley, rosemary, sage and thyme. For each variety, there is full botanical information on growth, height, spread, size and flowering, as well as practical advice on creating your own herb garden. It includes step-by-step guidance on growing and caring for herbs, including buying, planting indoors and outside, growing in containers, harvesting, taking cuttings and sowing seed. Herbs have always played an important role in everyday life, both for seasoning food and for restoring good health. Growing your own allows you to explore the great beauty and usefulness of herbs, from humble parsley to stately angelica. This pretty handbook looks at the fascinating history of herbs and their medicinal uses, and shows how they can add scent and beauty to any garden. Over 60 varieties are described and illustrated, together with advice on how to care for them.Whether you grow a small window box of purple basil and golden sage, or plan your own intricate herb knot garden, the flowers and foliage will bring pleasure to every gardener.

Discover the transformative power – for you and for wildlife – of building an outdoor sanctuary for all species to thrive in and enjoy. In a hidden valley tucked into an unspoiled corner of Northumberland lies a naturalist's garden, developed from scratch by award-winning gardener and author Susie White, her husband and friends. This is the story of how they created a remarkable oasis, a place as alive as it is beautiful.Susie's vision and passion unfold as she transforms a patch of untended ground into a wildlife-friendly haven, planted with flowering perennials, trees, herbs, vegetables, and a wildflower meadow. The spaces teem with life: owls and blackbirds, bats and mice, butterflies and bees, all drawn by pollen-rich flowers, ponds, and nesting sites. Second Nature takes us through the planning and construction, and describes how she designed the garden to blend harmoniously with her natural environment. From the plants and wildlife to the structures that provide shelter and habitat, every element reflects Susie's commitment to sustainability. Her account is filled with inspiration and practical advice for gardeners to learn from, and her deep appreciation for the natural world shines through.

Learn how to create a garden that works both day and night for moths and butterflies, attracting stunning species and helping both flora and fauna to thrive.Moths are a crucial but forgotten pollinator, often overlooked in favour of their brighter cousin – the butterfly. But, by ignoring moths, we are missing out on gardens that could be filled with more joy, movement and biodiversity. If we could build gardens that pay both pollinators the attention they deserve, we might just be rewarded with healthier, more beautiful ecosystems…Lifelong gardener and author of Second Nature: The Story of a Naturalist’s Garden, Susie White has spent over a decade constructing a lively, abundant wildlife haven at her Northumberland home. Her garden is a sanctuary for all creatures and values life, variety and growth, of which both moths and butterflies are a crucial part. In this compact volume, she teaches us how to find plants that attract moths and butterflies, how to support these insects through their larval stages, and how to identify and study them.As with so many insects, numbers of moths and butterflies have declined dramatically in recent years. Actively creating a beautiful garden that welcomes all forms of life is a simple but joyful step to take towards protecting them.