The International Business Blueprint provides a concise introduction to international business for students at all levels.Key book features: Multi-disciplinary text in international business offering a good balance between scope and depth.Covers all the key aspects of international business including the functional areas.Clearly set out with good use of examples, boxed exhibits, summaries and case studies.Strong and global approach.

The International Business Blueprint provides a concise introduction to international business for students at all levels.Key book features: Multi-disciplinary text in international business offering a good balance between scope and depth.Covers all the key aspects of international business including the functional areas.Clearly set out with good use of examples, boxed exhibits, summaries and case studies.Strong and global approach.