Sylvie Octobre – författare

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the ''consumption of difference.''

Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth’s biographical trajectories.

By examining cultural consumption, tastes and imaginaries as a means of relating to the world, this book describes the effects of globalization on young people from an aesthetic and cultural perspective. It employs the concept of aesthetico-cultural cosmopolitanism to analyse the emergence of an aesthetic openness to alterity as a new generational "good taste".

Aesthetico-Cultural Cosmopolitanism and French Youth critically examines the consumption of cultural products and imaginaries that provide genuine insight into social change, particularly in regards to young people, who play the largest role in cultural circulation. This book will be of interest to students and academics across a wide range of readers, including cultural theorists, and students engaged in debates on cultural consumption, the globalization of culture and transnational aesthetic codes.