Industrial Application of Environmentally Conscious Design describes the transition that companies are making towards incorporating environmental thinking into their design and product development activities. Based upon the experiences, ideas and opinions of a collection of practitioners from product development companies in Europe and the USA, a pattern is identified, describing the cause and effect of the changes that industry moves through when learning and adopting environmental principles.

Industrial Application of Environmentally Conscious Design describes the transition that companies are making towards incorporating environmental thinking into their design and product development activities. Based upon the experiences, ideas and opinions of a collection of practitioners from product development companies in Europe and the USA, a pattern is identified, describing the cause and effect of the changes that industry moves through when learning and adopting environmental principles.